How to Effectively Market High-Value Offers in a Long Sales Cycle

How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you’re promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.This episode is for leaders who want to create thoughtful campaigns that align with how people actually buy.“Give people the information they’re searching for before they ask — that’s how you earn the meeting and build long-term trust.” – Donna PetersonWhat You'll Learn:Why long sales cycles require an education-first approachHow to structure a multi-channel campaign that builds familiarity and trustWays to use AI tools to increase consistency and save timeThe value of including traditional channels like postal and phoneWhy helpful, relevant messaging leads to stronger engagementEpisode Breakdown:00:00 – Introduction: Understanding long sales cycles00:52 – Clarifying buyer needs and timing01:42 – Marketing strategies that align with how people buy02:32 – Using AI to support marketing and sales efforts04:02 – Leading with education to guide prospects05:38 – Benefits of a multi-channel strategy08:49 – Importance of timing and thoughtful follow-up11:10 – How traditional channels support digital outreach17:36 – Using personal touches to deepen relationships23:34 – Closing thoughts: Focus on relevance and consistencyWant to Discuss Your Approach?If you’d like to talk about your specific offer and what we have seen work, schedule a Complementary 30 minute call with Donna Peterson -https://meetings.hubspot.com/dpeterson/time-to-talk *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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