Elevator or Stairs? Choosing Industry-Specific Email Lists

Episode SummaryIn this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you leveraging the power of industry-specific email lists, or are you wasting time with generic ones that don’t deliver? Just like taking the elevator gets you to the right floor faster, using lists from reputable industry publications can help you reach your ideal audience more efficiently and effectively.Join us as we explore why industry-specific publications are a goldmine for targeted marketing campaigns and how they can boost your email ROI. You’ll also get actionable steps to research and select the best publication lists for your business.What You’ll Learn in This Episode- Why industry-specific publications provide higher ROI and credibility.- The five-step process for finding the *right* publication lists:  1. Research: Using tradeshows, conferences, and tools like ChatGPT.  2. Evaluate Circulation: Ensuring the audience aligns with your industry, job titles, and geography.  3. Analyze Topics: Understanding what’s top of mind for their readers.  4. Talk to Publishers: Why open conversations can reveal honest insights.  5. Enlist a List Broker: How professionals can save you time and ensure quality.- The importance of aligning your email strategy with your target audience’s needs.Why You Should ListenWhether you’re a seasoned marketer or just starting to explore targeted email campaigns, this episode offers a roadmap for smarter, faster, and more effective marketing. Don’t waste time on the stairs—learn how to take the elevator to better results!Resources & Links- Learn more about sourcing quality email lists at www.worldinnovators.com- Connect with us on LinkedIn for more actionable tips- Have a question about industry publications? Email us at [email protected] Enjoyed this episode? 🔔Subscribe to the B2B Marketing Excellence Podcast and leave a review to let us know how we’re helping you elevate your marketing game. Share this episode with colleagues who could benefit from smarter email list strategies! #B2BMarketing #EmailMarketing #IndustrySpecificLists #MarketingTips #TargetedMarketing #MarketingROI #ListBroker #EmailCampaigns #MarketingStrategies #WorldInnovators *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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