How Can AI Agents Help B2B Brands?

How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the growing question: How can AI agents truly help B2B brands?Many B2B organizations feel the pressure to adopt AI but struggle to understand where it fits or how to begin without overwhelming their teams. Using a simple concierge analogy, Donna explains how AI agents can guide prospects more intentionally, strengthen your existing marketing message, and unify internal teams.She breaks down three types of AI agents B2B companies can start using today, plus three practical steps to begin integrating AI confidently and responsibly.What You’ll Learn:• Why AI agents are ideal for long, complex B2B buying journeys• How thoughtful AI mirrors the personalized guidance of a concierge• The role of a Presales Agent in improving lead qualification and buyer readiness• How a Marketing Support Agent reinforces your current messaging instead of reinventing it• Why an Internal AI Agent can reduce friction and keep global teams aligned• Three simple steps to help you start adopting AI strategically—not reactivelyTimestamps:00:00 – 01:50: Why AI agents matter now for B2B01:51 – 04:20: The concierge analogy: a human-centered way to understand AI04:21 – 08:00: AI Agent #1: The Presales Agent — better qualification, better conversations08:01 – 12:15: AI Agent #2: The Marketing Support Agent — reinforcing your established message12:16 – 16:40: AI Agent #3: The Internal Department Agent — bringing teams into alignment16:41 – 19:50: The biggest barriers B2B companies face when adopting AI19:51 – 22:30: Three steps to begin integrating AI agents effectively22:31 – End: Final insights and next stepsCall to Action:If you’d like help designing an AI agent for your B2B company, or you want your team trained to use AI thoughtfully, reach out directly to Donna: [email protected]://www.chatbase.co/chatbot-iframe/4AzkU_L93TBRVVLVkXwNg *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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