Lead with Meaning: A Conversation with Hallmark’s Patrick McCullough

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You’ll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there’s something in here for you.We all can learn from Hallmark.👉 Subscribe so you don’t miss Part 2 next week—where we’ll dive even deeper into how emotional connection drives real business results.For more information, visit: www.worldinnovators.comwww.hallmarkbusinessconnections.com#B2BMarketing #RelationshipMarketing #HallmarkBusiness #B2BLeadership #HumanConnection #MarketingWithHeart #IndustrialMarketing #WorldInnovators #MarketingStrategy *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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