Standing Out in the Digital Landscape: AI as the Secret Weapon

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasizes the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touch on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.Areas we discussed:Importance of AI tools for businessesEvaluating business objectives before adopting AI toolsAI as a foundational technology embedded in every aspect of business and societyComparing AI to other tools like marketing automationChallenges of personalizing content and predicting human intentBenefits and risks of using generative AI in content creationMaintaining control over content and aligning with brand voicePotential impact of AI on the workforce and the need for continuous learningIssue of bias in AI and the importance of human oversightBalancing AI-generated content with human creativity and expertiseStanding out in a crowded market and capturing attentionTailoring content to resonate with different target audiencesRole of social media and email in marketing strategiesImportance of creating awareness and recognition through social mediaCreating valuable and impactful contentExperimenting and thinking outside the box in the digital landscapeStart reviewing different AI tools now! Companies that sit on the sidelines and do not vet the best tools for their businesses will be left behind!If you would like to continue the conversation, please feel free to contact Donna Peterson at [email protected] Guest Bio:Mitch Eisen, Owner of ContentwareMitch is one of two founding partners of Real Magnet, which they started in 2000 as an email service provider. Their platform has grown and evolved over the years. With email as their backbone, Real Magnet now includes everything from social publishing to marketing automation to event registration. Without a doubt their greatest asset is their talented, nimble, and uber-creative team.Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day you can find him in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing.On a daily basis, he is in charge of managing Real Magnet’s products from concept, to testing, to implementation. He loves the collaborative/creative process and finding efficient solutions to complex problems.Mitch is also a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing, and other related topics. ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================  Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5 https://www.worldinnovators.com/b2bmarketingexcellence *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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