Launching B2B Podcasts That Drive Growth

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”Quote by Zig ZiglarIn order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but build relationships with the guests and the listeners. Today I had a fantastic conversation with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational MarketingDuring this conversation with Casey, we discussed: How the role of B2B Marketing is evolving to drive business growth and how you can adapt this in your own marketing strategy. The key strategies that are most effective in building lasting relationships and instilling trust with B2B customers.How producing a company podcast can help marketing initiatives.Casey shares an example of a successful initiative he’s executed that significantly contributed to a business’s growth and how the role of relationship building played a role in its success.The trends and shifts anticipated in the B2B landscape and ways businesses should adapt by building trust with their customers.Casey’s insights on the benefits of company podcasts will help pinpoint ways to establish better communication with potential customers that will lead to lasting relationships.Learn more about our guest today - Marketing Strategist and Entrepreneur, Casey has a passion for B2B podcasts.Previously, he founded and led the #1 Salesforce Partner for Salesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients.Driven to share his expertise with fellow B2B marketers, Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.A leader in the Trailblazer Community, Casey was named a Salesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.Website:  https://www.ringmaster.comLinkedIn: https://www.linkedin.com/in/caseycheshire/  For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/================================== To learn more, subscribe and get notifications on new episodes when they become available. https://www.worldinnovators.com/b2bmarketingexcellence  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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