Print: The Trustworthy Marketing Tool B2B Companies Can’t Ignore

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - The need for a balance between print and digital channels to effectively reach buyers. Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.To learn more about our guest today – Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing’s major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.https://www.linkedin.com/in/kathi-gilleland-marketing-executive/  For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available. Click the YouTube Subscribe button above.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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