How Industrial Brands can Drive Change with ESG Initiatives

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.They touch on-Importance of ESG initiatives for companies: tax incentives, reputation, brand loyalty, attracting talent, and appealing to investorsInsights on ESG, emphasizing environmental, social, and governance considerationsImportance of top management and board buy-in for successful ESG implementationSuccess stories of ESG initiatives leading to operational improvements and cost savingsEmphasis on renewable energy sources and commitment to achieving 100% green kilowatt hoursApproach to engaging employees in ESG initiatives, including employee resource group and webinarsInitiatives and training programs for environmental sustainability and safetyIf you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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