Lead Generation vs. Branding: Finding the Right Balance

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.Timestamps-00:00 Lead Generation vs. Branding01:21 Insights on Quality Marketing03:10 The Importance of Branding in Building Trust08:01 Educate, Don't Just Sell: Insight Selling08:49 Sales and Marketing: A Symbiotic Relationship17:48 The Value of Quality Leads Over Quantity22:36 Leveraging AI Tools in B2B Marketing26:11 Conclusion: Authenticity and Relationship Building If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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