Gain The Right Leads, Not Just More

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.You’ll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean teamWhether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.Timestamps:00:00 Introduction and Personal Update00:33 The Importance of Leads01:12 Identifying the Right Audience02:47 Increasing Visibility07:35 Improving Lead Capturing on Your Website09:57 Building Relationships13:08 Leveraging AI Tools for Consistency15:15 Conclusion and RecapIf you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.We're here to inspire success in everyone around us. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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