How to Get Your Team to Embrace AI: Leadership, Training & The Why

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.Drawing from leadership principles and her own journey with ChatGPT, Donna explains why defining the “why” is critical, how transparency builds trust, and why training and one-on-one conversations are essential to long-term adoption. You’ll also hear examples of how leaders can introduce AI in simple, personal ways that reduce overwhelm and spark curiosity.If you’re a leader trying to integrate AI into your business, this 16-minute episode will help you move beyond resistance and turn your team into active adopters of AI.Key Takeaways You Can Implement Right Away-Start with the why. Explain why AI matters for the company — and help each team member find their personal why.Be transparent. Share your own AI journey, including doubts, failures, and wins.Encourage curiosity. Create space for experimentation; not every AI use case has to stick long-term.Invest in training. Don’t expect employees to learn AI on their own — provide workshops and accountability sessions.One-on-one conversations matter. Personal discussions help employees connect AI with their specific goals and tasks.Start simple and personal. Show fun, everyday uses (recipes, sports training, book summaries) to break down barriers.Make it ongoing. Set up regular check-ins so employees consistently engage with AI and build confidence over time.Episode Chapters (~16 minutes)00:00 Introduction: The challenge of getting teams to embrace AI01:10 Why the “why” is the starting point03:00 Lessons from leadership books on purpose and ownership05:20 Be transparent about your own AI journey07:15 Encourage experimentation and curiosity09:05 Why training and accountability sessions matter11:20 The importance of one-on-one conversations with team members13:40 Start small and personal: simple AI use cases to spark interest15:00 Closing thoughts and call to action: inspire success through AI adoptionResources Mentioned-Simon Sinek – Start With WhyJocko Willink & Leif Babin – Extreme OwnershipAnnie Howell & Ed Frauenheim – The AI-Savvy LeaderCall to Action-Leaders: AI adoption starts with you. Share your journey, invest in training, and connect with your team so they see the value of AI for themselves.📩 Reach out to [email protected] if you’d like help with AI training for individuals or full teams.🎧 Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.🔔 Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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