B2B Marketing Excellence & AI Podcast
Episodes
Keeping Up with Warp Speed: Navigating the Used Pharmaceutical Equipment Market
31 Jan 2023
Contributed by Lukas
Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of CO...
Unlocking the Secrets of Targeted Marketing in the Pharmaceutical Industry
17 Jan 2023
Contributed by Lukas
Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions...
Using Your Audience as a Compass to Success
03 Jan 2023
Contributed by Lukas
When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your ...
How to Target the Growing Manufacturers Market
20 Dec 2022
Contributed by Lukas
Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? McKinsey & Company has reported that...
Fixing the Disconnect Between C-Level and Marketing & Sales
13 Dec 2022
Contributed by Lukas
One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities ...
6 Tips for Using Influencer Marketing as a B2B Company
06 Dec 2022
Contributed by Lukas
B2C brands are the only type of companies that can benefit from influencer marketing - Right? My guest today will destroy that myth and tell you how...
3 Ways Industrial Brands Can Increase Customer Loyalty
29 Nov 2022
Contributed by Lukas
True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about buildin...
How Industrial Auctions Can Help Grow Your Manufacturing Company
18 Nov 2022
Contributed by Lukas
In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmen...
Worried About Your Data? Here’s How to Make Sure You’re Compliant!
16 Sep 2022
Contributed by Lukas
Which category are you in?A) You are so worried about your data that you are paralyzed and don't do anything.or B) You feel you are invincible and...
Three Key Messaging Components for Industrial B2B Branding
09 Jun 2022
Contributed by Lukas
In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brand...
The Power of Building Relationships with Employees, Prospects, and Customers
20 May 2022
Contributed by Lukas
Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is al...
Stop the Great Resignation
12 May 2022
Contributed by Lukas
Today I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individual...
Don’t Start Your Business Without These Marketing Tips!
21 Apr 2022
Contributed by Lukas
Title: Don’t Start Your Business Without These Marketing TipsIn this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, a...
Why Your Sales Team Must Concentrate on Relationship Building
07 Apr 2022
Contributed by Lukas
I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead....
LinkedIn Must Be Part of Every B2B Marketing Campaign
24 Mar 2022
Contributed by Lukas
LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.To say that LinkedIn must be part of every B2B...
Stand Out from Your Competition by Being Unique
03 Mar 2022
Contributed by Lukas
Welcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics.We’ll be discussing the imp...
What is Data Governance and Why is it Important?
14 Jan 2022
Contributed by Lukas
Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the d...
What Food and Beverage Manufacturers Need to Know About Industrial Auctions
17 Dec 2021
Contributed by Lukas
Today, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process an...
Grow Your Marketing Through Emotion and Strategy
02 Dec 2021
Contributed by Lukas
In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.We discussed why people buy. Did y...
A Major Component of Mindfulness
18 Nov 2021
Contributed by Lukas
For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness i...
Professional Women Stay Grounded with Awareness
10 Nov 2021
Contributed by Lukas
For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to be more mindful and fully pres...
Growth of Food and Beverage Brands in 2022
27 Oct 2021
Contributed by Lukas
In this episode of the World Innovators Podcast, Donna Peterson interviewed Ed Binsted, Editor and Publisher of International Bottler and Packer Magaz...
How to Maintain the Value of Your House/Customer List - Part 2
04 Oct 2021
Contributed by Lukas
A company's most valuable asset is its House/Customer List.In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and Pres...
How to Maintain the Value of Your House/Customer List - Part 1
01 Oct 2021
Contributed by Lukas
A company's most valuable asset is its House/Customer List.In this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of t...
Death of the Open Rate and iOS15
24 Sep 2021
Contributed by Lukas
Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns se...
Marketing Mistakes All Businesses Make – Part 2
07 Sep 2021
Contributed by Lukas
In the second half of their conversation, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, continue to discuss marketing tactic...
Marketing Mistakes All Businesses Make - Part 1
25 Aug 2021
Contributed by Lukas
In this two-part podcast, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, talk about various marketing mistakes their companie...
Why is it important to use quality compliant marketing lists?
11 Aug 2021
Contributed by Lukas
This podcast will explain why you need to stop and truly understand where your marketing list or data is coming from. Why it is imperative you use onl...
Strategy and Execution of B2B Marketing Campaign – Part 2
19 Jul 2021
Contributed by Lukas
"Only 15% of employees actually know their organizations most import goals - either they have too many, they do not have any, or the goals keep changi...
Strategy and Execution of B2B Marketing Campaigns – Part 1
05 Jul 2021
Contributed by Lukas
This podcast episode is part one of a two-part series. In this part, we’ll be concentrating on B2B Marketing Strategy.We have chosen several clips f...
Four Questions to Ask Before Starting a B2B Podcast
21 Jun 2021
Contributed by Lukas
The topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on. To answer some of the questions I had, as...
Don’t Waste Your B2B Marketing Dollars
14 Jun 2021
Contributed by Lukas
Joanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their websi...
How To Have Your Industrial Brand Stand Out
07 Jun 2021
Contributed by Lukas
In this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and prom...
How an Industry Specific Publication Retained and Grew Their Subscriber Base
01 Jun 2021
Contributed by Lukas
During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attra...
How to Reach Your Industrial Audience All Over the World
24 May 2021
Contributed by Lukas
For today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out...
How Harvard Law Executive Education Pivoted When COVID Hit
13 May 2021
Contributed by Lukas
Since the pandemic started, several brands have had to pivot on how they do business. Today, I spoke with Stephanie Gordon, the Market Outreach and ...
How to Successfully Market to Pharmaceutical and Biotechnology Industries
04 May 2021
Contributed by Lukas
Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water: 1) ...
Using Personalized Video in Your Social Media Campaigns
26 Apr 2021
Contributed by Lukas
Today I spoke with Tina Silver, a digital & social media consultant. I had the great opportunity of getting specific details on how Tina helps reinfo...
How Can Relationship Marketing Impact the Growth of Your Business?
16 Apr 2021
Contributed by Lukas
Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years. A self-described data junky, her passion f...
Actionable Marketing Techniques to Implement Today
22 Mar 2021
Contributed by Lukas
Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90'...
Marketing to the Franchise Industry
15 Mar 2021
Contributed by Lukas
This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space....
Responsive Marketing Around the World
03 Mar 2021
Contributed by Lukas
In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. Amy shared some great ideas on how to make...
How to Reach Drug Discovery Executives
17 Feb 2021
Contributed by Lukas
Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales D...
B2C and B2B Marketing: Are they that different anymore?
11 Feb 2021
Contributed by Lukas
So excited about this episode of The World Innovators podcast!In this episode, I had the great opportunity to talk to Barbara Falk, a marketing vetera...
Welcome to the World Innovators Podcast
10 Feb 2021
Contributed by Lukas
Welcome to the World Innovators Podcast!In this first episode, I spoke about why I decided it was time to start the podcast. I have had so many great...