Responsive Marketing Around the World

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.The Old is New Again - Incorporate Traditional MarketingBranding vs. Lead GenerationFrequency Blasts Digital Advertisement placed in front of the same recipients as the EmailInforma is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries.  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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