Using Your Audience as a Compass to Success

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newslettersHow to stand out from other publishers and online platformsHow the relationships you form should simulate a redwood forest How to stop and get to know people on a personal basis so your bonds will grow. With this information, you can implement small changes to help your business increase ROI and grow your sales.If you have any questions or would like information, please feel free to contact either of us directly - Donna Peterson - [email protected] / Cell: 203-219-9603Greg Trauthwein - [email protected] For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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