Don’t Waste Your B2B Marketing Dollars

Joanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what they have to offer. Here are few questions we discussed during the interview:Why is it essential for companies to stop keeping their data in separate silos and platforms?Marketing has changed, and companies need to enhance their brand, which will instill trust that builds relationships. How can knowing who is engaging with a brand, on what channel help develop the right marketing path for a company?Recently, I was talking to a client about offering ungated content. Do you feel there are benefits to providing ungated content?Last week, you mentioned you were talking with an association that did not separate its students from professional members. Why is segmentation so important?For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or [email protected] our website at https://www.worldinnovators.com *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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