The Power of Building Relationships with Employees, Prospects, and Customers

Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician.Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clean. Then we dove into leadership and how companies can inspire their employees to do great things. When an individual feels fulfilled at work, it’s been proven that they will be happier and more productive.Here are some topics we discussed: What changed in the Sterile Processing industry when Covid hit? (I think you will be surprised by her answer!)Relationship building is the new marketing. If leaders want their employees to build relationships with prospects and customers, they must first build relationships with their employees. Have you seen Leaders change how they interact with their employees?When I talk with different companies, I always hear about a battle between departments. First, how do you get the various department leaders to work together? Then how do they encourage their staff to understand and work with other departments?I advocate for professionals to get a mentor or a coach to inspire them to implement steps to achieve professional and personal goals. Have you seen companies add this as a benefit for working for their company?Listen to the full episode to hear why leaders need a strong WHY for their team. Your team must believe in your WHY - which will give them the purpose of their job and the knowledge that they are making a difference.Click this link to download the WHY worksheet to help discover your company’s WHY - https://www.worldinnovators.com/marketing-list_guide_download-0-1For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.comPlease hit subscribe so you will be informed as soon as a new episode is posted. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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