Fixing the Disconnect Between C-Level and Marketing & Sales

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field.  He wanted to get hands-on experience and learn who their clients were and how his team could help.His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.1) Everyone must know and embrace the company's mission2) Everyone needs to be aware of the company's goals and understand why they are important3) Everyone, from C-level to sales and marketing, must work as a unified teamDo all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.We also spoke about:1) How do you attract new subscribers and keep them interested year after year?2) What are the biggest challenges for your readers?3) What marketing channels respond the best? 4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at [email protected] you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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