Strategy and Execution of B2B Marketing Campaigns – Part 1

This podcast episode is part one of a two-part series. In this part, we’ll be concentrating on B2B Marketing Strategy.We have chosen several clips from previous episodes of the World Innovators Podcast that cover the best marketing strategies for your B2B business. Listen as we speak with industry leaders about the top B2B marketing trends you need to enhance your brand and to facilitate trust.Industry: Barbara Falk, PubWorx: Building relationships and communities that offer value.Sue Bromwich, Simply Smarter Marketing: There is a big emphasis on self-education and self-help, so companies need to send out educational pieces of content, not just sales promotions. Through education, relationships can form.Goals:Andrew Ewer, CFO, Terrapinn Conference: Pinpoint your specific target audience and send them messages that resonate with your market to get quality leads.Doug Glenn, Publisher, Heat Treat Today: Deliver good content – Find It, Filter It, Format It – offer value to your prospects.Liane Caruso, Franchise CMO: With the marketplace so full, how does your brand stand out? With a strong to build relationships.Joanne Persico, One Count: Have all your data in one place so you know exactly who is interacting with your brand and what they are most interested in.   Tactics:Cindy Cardinal, CC Communications: Using and nurturing your house file is the best way to get valuable information and to retain and increase business.Amy Miller, Informa: Incorporating some direct mail to complement your digital initiatives can help you achieve your specific marketing goals.Scott Adams, Angel Business Communications: More revenue is currently being allocated to traditional media.Tina Silver, Le Mas Candille: Using video helps a company showcase their brand, helping a prospect become a customer.Stephanie Gordon, Harvard Law School Executive Education: How can offering virtual events grow your business?Merrill Loechner, Smith Douglass Associates – Podcasts are a great way for companies to show themselves as a thought leader in their industries.   Lu Rahman and Sarah Orme, Drug Discovery World – Multichannel approaches help create a cohesive strategy to reinforce your message. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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