Four Questions to Ask Before Starting a B2B Podcast

The topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on.  To answer some of the questions I had, as well as those of others, I thought it best to talk with our podcast producer - Merrill Loechner from Smith Douglass Associates.  Merrill has a wealth of information about podcasting and, with her years working in the Biotech space, she understands the industrial market. If you have additional questions, please feel free to contact me. I will get you all the answers you need to make the right decision for your brand.1) Is the B2B Market too saturated for another podcast?2) What can a podcast do for a B2B brand?3) Should I monetize my B2B podcast?4) Should I start my own B2B podcast or be a guest on other people’s podcasts?For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or [email protected] our website at https://www.worldinnovators.com *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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