How an Industry Specific Publication Retained and Grew Their Subscriber Base

During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality over quantity.When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. Industrial publications must offer value.How Heat Treat Today keeps its subscribers engaged with its content.Industrial markets are seeing an increase in direct mail, print publications.Audience development is the largest challenge for this industry-specific publication. For more information about how to reach the right people at the right time with the right information, contact me at 860-210-8088 or [email protected] our website at https://www.worldinnovators.com *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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