Worried About Your Data? Here’s How to Make Sure You’re Compliant!

Which category are you in?A) You are so worried about your data that you are paralyzed and don't do anything.or   B) You feel you are invincible and have nothing to worry about.Both scenarios are bad for brands that want to grow into the future.Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GDPR, PECR).Start with an Information audit:What data do you hold?Where do you keep the data?What do you do with the data?Then do a Data Protection Impact Assessment, which is very important to manage your company's data protection risk. If you do not do an assessment, you will find yourself all over the place. Key Elements to consider:Data SecurityData AccuracySARSAudit TrailDPO OfficerLegal BasisEnsuring everyone in the data chain is compliantAnalyzing your in-house data is a great way to pinpoint your ideal customers, so you must ensure the information you review is current, updated, and compliant.If you would like the Data Protection and Key Element Reference Links, please send an email to Pauline or Donna.:Donna Peterson: [email protected] Murphy: [email protected] For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.comHit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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