Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

B2B Marketing Exchange

Don’t Put ABX In The Corner 💃

16 Nov 2022

Description

What’s better than one female marketing leader… try FOUR powerhouse female marketing leaders! FullStory’s Jennifer Leaver, Reachdesk’s Amber Bogie, Gong’s Corrina Owens and 6senses’ Jess Gondolfo ignited the #B2BSMX stage in Boston during their panel, where they put ABX at the forefront of everyone’s minds.Co-hosts Klaudia Tirico and Kelly Lindenau cannot contain their excitement in sharing this panel session with the audience because marketers need to prioritize ABX now more than ever and who better to elaborate on the “why?” than these revenue marketing leaders. Tune in to learn how and why ABX creates the flywheel to elevate your go-to-market strategy and breaks down silos across teams. Here’s how marketers can:Use ABX as the glue that ties the flywheel together;Make sure ABX isn’t siloed;Give prospects a glimpse into what it’s like to be a customer;Move beyond looking at prospects and customers as just another logo; andTap into CX as the next phase of integrating an ABX strategy.RELATED LINKSRegister for #B2BMX in ScottsdaleJennifer Leaver’s LinkedinFullStoryAmber Bogie’s LinkedinReachdeskCorrina Owens LinkedinGongJess Gondolfo's Linkedin6sense

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.