Real-World Insights On ‘The Changing Market’

We are back with another episode of the B2BMX podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lindenau can’t wait to share this session with the audience, as it’s one for the books.Cunningham enforces the idea of shifting time and resources to a proactive and strategic account centric GTM motion. It is no longer applicable to do the bare minimum in B2B; it is essential to focus on revenue impact, efficiency and predictability.Tune in to episode two to learn:How to view the current state of B2B marketing as an opportunity;The transformation of today's CMO and its evolving role to drive alignment;The strategy behind account-based transformation; andVarious insights into “the changing market.”RELATED LINKSRegister for #B2BMX in ScottsdaleTerminus

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