The Netflix Effect On B2B Buyer Engagement

Netflix hasn't just transformed the way we consume media...it's changed the way we expect to interact with all brands. Whether they're making a purchase for their homes or their businesses, your buyers expect seamless access to timely, relevant and compelling content. As a result, marketers must adapt their strategies, collaborating with content and demand gen colleagues to design programs and content pieces that support these new needs.During this compelling panel conversation, Mark Bornstein of ON24, Nick Mann of Red Hat, and Lisa Kenney of Blackbaud (former), dig into the "Netflix Effect" and its affect on B2B audiences. They dig into:How the pain points and expectations of their target buyers have changed;How their approaches to content creation have evolved; andThe increasing role and impact of content experience.In addition to compelling commentary on the state of content marketing, the panelists offer real-life examples of how they've adapted, including their challenges and results.

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