Why DEI Is Vital To A Company’s Success

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February. Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:Brand reputation;Cost savings; andBetter financial performance.While ignoring DEI will result in:Lack of innovation;Loss of perception; andPotential harmful revelation. RELATED LINKSListen To Season 6, Episode 10Register For B2BSMX In Boston 

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