34. The Evolution of Digital Sales Strategy

In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, interviews Gareth Jones, CEO of Oxygen, to unpack the transformative journey of digital sales. This episode offers a deep dive into Oxygen’s successful strategy of integrating marketing, sales, and customer service operations with HubSpot, leading to high customer retention and an impressive NPS score. Listeners will explore the pivotal role of evolving digital tools and AI in reshaping sales strategies, the importance of a robust tech stack, and the impact of core company values on sustaining growth and customer loyalty. Gareth provides actionable insights on adapting sales and marketing efforts to overcome technological barriers and leverage AI for enhanced lead generation and content creation. This discussion is essential for professionals seeking to navigate the digital sales landscape, emphasizing the need for strategic innovation, the cultivation of personal networks, and niche marketing to stand out in an AI-dominated environment. Tune in for valuable lessons on steering digital sales strategies towards success in today’s fast-evolving market.

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