Badass Empires
Episodes
The Badass 2026 Business Vision
30 Dec 2025
Contributed by Lukas
My word for 2025 was "buffer." My reality? SURVIVAL. I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house....
Monetising Your Expertise
23 Dec 2025
Contributed by Lukas
I'm not special. I haven't done anything interesting. This is what Stephanie told me when I asked about her business ideas. And I'm calling bullshit. ...
Private vs. Group Coaching vs. Courses
09 Dec 2025
Contributed by Lukas
Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with...
How “Authentic” Do You Really Need to Be?
09 Dec 2025
Contributed by Lukas
I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks...
Content That Actually Converts (Not Just Gets Likes)
02 Dec 2025
Contributed by Lukas
"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algor...
Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang
25 Nov 2025
Contributed by Lukas
What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a...
Authentic vs. Oversharing: Where to Draw the Line
18 Nov 2025
Contributed by Lukas
How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I b...
What the F*ck Should You Charge? (The Honest Answer)
11 Nov 2025
Contributed by Lukas
Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her ...
The Engagement Emergency: Why Your Content Isn't Connecting
04 Nov 2025
Contributed by Lukas
From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. T...
The Badass Empires Comeback Story (And Why Everything's Changing)
28 Oct 2025
Contributed by Lukas
Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch...
How to Protect Your Empire: Trademarks, Copyright & IP 101 with Nadine Bedwan
27 May 2025
Contributed by Lukas
You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when so...
Frances Cook on Hitting Rock Bottom, Starting Over & Building a Media Empire that QUADRUPLED Her Income
21 May 2025
Contributed by Lukas
Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right bef...
Stop Being A Fraud.
13 May 2025
Contributed by Lukas
Ever feel like a total fraud? Same. This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’...
A Love Letter to The Person About to Give Up
06 May 2025
Contributed by Lukas
Feeling like it's not working? This one's for you. This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your...
Why You Can Copy My Content and Courses but Not My Level of Success
29 Apr 2025
Contributed by Lukas
Let’s talk about copy cats (not the cute kind 🐱). Today, I’m unpacking a topic that’s both frustrating, and fascinating - why copying someone...
The most LUCRATIVE industry & skillset to leverage right now
15 Apr 2025
Contributed by Lukas
Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you. I am going to talk you through one of the fastest ...
How to Charge $1500+ as a New Coach (Increasing Value Perception)
04 Mar 2025
Contributed by Lukas
Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't ab...
The PSYCHOLOGY Behind Scroll-Stopping Content (Get More Views!)
25 Feb 2025
Contributed by Lukas
Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being a...
Becoming a Self-Made Millionaire in 5 Years: My Story
18 Feb 2025
Contributed by Lukas
Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-li...
How Te Kahukura Went From Broke Uni Student to Successful Business Owner & Financial Literacy Coach (At the Age of 18!)
11 Feb 2025
Contributed by Lukas
From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people b...
The Real Reason I’m Closing Down My Multi-Million Dollar Company, Badass Careers
04 Feb 2025
Contributed by Lukas
Hold onto your hats - what kind of crazy person shuts down a multi-million dollar business that's basically running itself? Yep, that's exactly what I...
Become a Full-Time Creator in 6 Months (Even if You Have a 9-5)
28 Jan 2025
Contributed by Lukas
Let's turn that brilliant brain of yours into a thriving online business in just 6 months - even while juggling that corporate 9-5 life. No fancy MBA ...
How to Use Your Business to Retire Early (Hacking Capitalism 101)
21 Jan 2025
Contributed by Lukas
Ever noticed how we're all sold this one-size-fits-all path to success? You know the one - study hard, climb the corporate ladder, and maybe, just may...
How to Explode Your Social Media Growth in 2025 (Things Have CHANGED!)
14 Jan 2025
Contributed by Lukas
Right, let's talk about the massive shifts happening in the content world in 2025. While everyone's banging on about AI revolutionising content creati...
Behind The Scenes: My $124,246 Lazy Launch
07 Jan 2025
Contributed by Lukas
Let me take you behind the scenes of an incredible lazy launch that brought in $124K! A new mum heading to France decided to launch her group program ...
Create Your 2025 BIZ VISION With Me! (+ How to "Have It All")
31 Dec 2024
Contributed by Lukas
Want to know the difference between entrepreneurs who dream big and those who actually make it happen? It's not about creating prettier vision boards ...
The REAL Reason You’re Not Out-Earning Everyone You Know (Yet)
25 Dec 2024
Contributed by Lukas
Ever catch yourself self-sabotaging right when things start going well in your business? Or feeling weirdly guilty about charging premium prices? The ...
How I Made Over 200K With Less Than 1000 Followers (And No Website)
17 Dec 2024
Contributed by Lukas
200K in revenue, less than 1,000 followers and no website. Sounds a bit sketchy, right? But what if I told you that’s actually what happened to me a...
Coaches Making Millions vs. Coaches Who Stay Broke: 7 Key Differences
03 Dec 2024
Contributed by Lukas
Ever wondered why some coaches are crushing it with million-dollar empires while others (equally talented and passionate) are stuck in the struggle? I...
Running a 7-fig Empire with ADHD + Other “Weaknesses”
26 Nov 2024
Contributed by Lukas
Today's episode is a special one - I'm sharing how I built two multi-figure businesses while navigating ADHD, complete with the systems and strategies...
How to NAME your business: Your name? A brand name? Something else?
12 Nov 2024
Contributed by Lukas
Ever find yourself at 3 AM, scribbling business names on Post-its or feeling so stuck that you've resorted to random word generators for inspiration? ...
Avoiding BURNOUT in Early-stage Entrepreneurship (It Almost Ruined Me)
05 Nov 2024
Contributed by Lukas
Ever feel like you're running on fumes while chasing your business empire dreams? Or maybe you're that superhero juggling a 9-5 and caring for a famil...
How to Make Silly Money With the Skills You ALREADY Have
29 Oct 2024
Contributed by Lukas
Ever wonder if you’ve got a million-dollar business idea hiding inside you? Spoiler alert: You do, and it doesn’t take a fancy degree to make it h...
When to QUIT Your Job and Go ALL-IN On Your Business (From Someone Who Quit a 6-Figure Job With No Backup Plan)
22 Oct 2024
Contributed by Lukas
Ever feel that pull to quit the 9-5 and go all in on your dreams, but not sure when it’s “the right time”? In this episode, I’m spilling the d...
How to Charge High-ticket Prices Even If Competitors Are CHEAP In Comparison
15 Oct 2024
Contributed by Lukas
When it comes to premium pricing, the question of *how* to justify charging more while competitors offer cheaper products can be daunting. Trust me, I...
Turning a Love for Travel into Two Thriving Digital Empires w/ Jess from Love and London
10 Oct 2024
Contributed by Lukas
So many of us get the travel bug at some point in our lives - but how many of us translate that into not one, but TWO thriving digital empires?! That’...
90% of Businesses Fail, Yet I Have a 100% Success Rate. Here’s Why.
01 Oct 2024
Contributed by Lukas
You’ve probably heard the stat that 90% of businesses fail, right? Well, not to brag (okay, maybe a little), but I’ve got a 100% success rate acro...
How I Make 15-30K Per MONTH Working 12 Hours Per Week
24 Sep 2024
Contributed by Lukas
Today, I'm breaking down exactly how I make 15-30K per month while working just 12 hours a week. Yep, you heard that right. But before you roll your e...
How to Hit $10k Months ASAP (It Took Me 8 Months, But You Could Do It WAY Sooner…)
17 Sep 2024
Contributed by Lukas
Are you ready to break through to those exclusive 10K months everyone’s talking about? Yeah, I know, it’s the number that makes every coach and cr...
What Kinds Of Profit Margins Can I Expect As A Coach or Course Creator?
10 Sep 2024
Contributed by Lukas
Today, we’re talking about MONEY! Forget the boring, outdated business advice – this is all about building your badass empire online, where profit...
How to Make BIG Money With a SMALL Audience
27 Aug 2024
Contributed by Lukas
Did you know you can still make BIG money with a small audience online? It’s easy to look at other businesses' follower counts on socials with compa...
How to Write a Winning Welcome Email Sequence (Builds Trust & Lands You Clients!)
20 Aug 2024
Contributed by Lukas
Relying solely on social media platforms like Instagram to reach your audience and market your business isn't a rock-solid strategy. Why? Because you ...
Optimise Your IG Profile for More Followers [Listen & Implement TODAY]
13 Aug 2024
Contributed by Lukas
Today, we’re getting tactical. I’m not talking about “tactical” in the sense of content creation, goal setting or high-level visionary and tho...
Overcome the Fear Of Showing Up On Socials - How to Give Less F*cks About What People Think
06 Aug 2024
Contributed by Lukas
If content creation doesn’t come naturally to you, if you keep getting stuck on the hampster wheel of procrastination, if perfectionism and overthin...
BTS - My 10+ Revenue Streams Broken Down (get inspired!)
30 Jul 2024
Contributed by Lukas
Let me start by saying… I love money. I love talking about money, I love being transparent about money, and I love helping other badasses to make mo...
“But Somebody Has Already Thought Of It!” - Let’s Talk Competition
25 Jul 2024
Contributed by Lukas
Hating competition is completely normal and a very human thing. Feelings of jealousy, fear, imposture syndrome and helplessness come creeping in when ...
Coaching vs. Courses vs. Consulting: What's Best For You?
16 Jul 2024
Contributed by Lukas
If you are in the beginning phase of building your online empire or maybe your business has evolved and you’re looking to do things differently, you...
Posting Every Day and Still No Sales? Let’s Fix It
09 Jul 2024
Contributed by Lukas
Are you creating content that you think your ideal clients will love and provide them with a tonne of value AND you’re consistently posting every da...
4 Ways to Land Your First Beta Clients (the ultimate win-win scenario)
25 Jun 2024
Contributed by Lukas
Are you building your online empire but have no idea where your first clients will come from?!In today’s podcast episode, I’m sharing with you 4 w...
What You THINK Creates Business Success vs. What ACTUALLY Does
18 Jun 2024
Contributed by Lukas
Although I’ve only been a mum for a short time, I can already see how much my perspective on life, business and “success” has changed.If I were ...
How Erin Turned Her Passion for BAKING into an Audience of 1 Million & the OPTION to Not Work for Months at a Time
11 Jun 2024
Contributed by Lukas
Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious 🤤 Today, I talk with Erin, the founder of Cloudy Kit...
Content that SELLS: 3 Types of Content You Need to Land Clients
04 Jun 2024
Contributed by Lukas
Ready to transform your content, build your empire and attract more aligned clients?In today’s podcast episode, we’re diving into all things conte...
6 things I would NEVER do as a Multi-Million Dollar CEO (hint- Hey girl!)
28 May 2024
Contributed by Lukas
So, you wanna build a multi-million dollar empire? Well, listen up because today I’m spilling the tea on the top 6 things I would NEVER do as a mult...
How Much Do I “Give Away” for Free? Free Content vs. Your Paid Offer
21 May 2024
Contributed by Lukas
“But if I give away too much for free, people won’t want to pay me, right?!” Wrong. When it comes to sharing free content, my rule is to be as g...
From Followers to Clients - Designing a JUICY Lead Magnet
14 May 2024
Contributed by Lukas
When you understand the power of lead magnets and how to create a strategic one that not only helps your audience immensely but also takes them from f...
I Almost Broke My Business. Why More Offers Does NOT Equal More Sales
07 May 2024
Contributed by Lukas
I’m gonna let you in on a little secret here, badass… I almost broke my business.The truth is, like a lot of entrepreneurs, I thought I had to hav...
How to Find (or Refine) Your Niche for Both Purpose AND Profit
30 Apr 2024
Contributed by Lukas
Buckle up badass, cause today we’re talking riches in the niches.More specifically… How to find (or refine) your niche for both purpose and profit...
Clocking the Algorithm - 4 keys to Social Media Growth on ANY Platform
25 Apr 2024
Contributed by Lukas
Believe it or not, social media algorithms actually want you to succeed. Yeah, I know what you’re thinking “Rosie, you’re crazy. The algorithm h...
Teacher Turned Digital CEO | Growing Instagram to 600K as an Introvert + Landing 4000 Clients w/ Alex Smith
17 Apr 2024
Contributed by Lukas
Pivoting from being a teacher to an entrepreneur, all while getting a Masters Degree? All in a day's work for today’s podcast guest! Alex Smith, Fou...
How I'm Preparing for the Baby Bomb (Business + Big Breaks?)
09 Apr 2024
Contributed by Lukas
If you didn’t already know, I’m having a baby! And in today’s episode, I’m breaking down everything I’ve been working on to prepare for the ...
How to Price Your Offer (+ What to do if you "feel bad" charging people)
02 Apr 2024
Contributed by Lukas
Are you constantly finding yourself going back and forth on your pricing, looking at what everyone else is charging and then second-guessing if you’...
WTF Happened to Vanessa Lau? [BONUS EPISODE]
26 Mar 2024
Contributed by Lukas
Vanessa Lau is a widely known character in the online space - becoming a multiple 7 figure business owner in her 20s and scaling to multiple million d...
How I Create TWO MONTHS of Instagram Content in Just Two Days
19 Mar 2024
Contributed by Lukas
I’ve been creating content for so long now that it’s not only something I love doing, but something that is second nature to me and at this point,...
Is Entrepreneurship Right For You? An Honest Take
05 Mar 2024
Contributed by Lukas
Sick and tired of the corporate world grind? Fed up with feeling overworked and underpaid? Craving more freedom and flexibility? Listen up. Four years...
Making My First $100K on YouTube (5+ Revenue Streams!) vs. My Next $1M
27 Feb 2024
Contributed by Lukas
YouTube has a special place in my heart when it comes to making money online.With zero digital marketing skills, I built and grew my first YouTube cha...
Influencer vs. Entrepreneur: What’s the Difference?
20 Feb 2024
Contributed by Lukas
Are you ready to step into the world of online business, but the idea of becoming an “influencer” just doesn’t vibe with you?You’re not alone....
Don’t Feel Like an “Expert” in Anything? Try This
13 Feb 2024
Contributed by Lukas
Ever had those nagging thoughts that make you hesitate before even starting your own online business? You know, the ones that whisper you've got nothi...
6 Steps to Build Your 6-Figure Biz FROM SCRATCH as a New Coach, Consultant, or Course Creator
06 Feb 2024
Contributed by Lukas
Starting your very own online business from scratch can feel equal parts exciting AND overwhelming. You might be freaking out, wondering how to go abo...
Why THIS Business Model is the Safest & Most Profitable Online Money Maker
30 Jan 2024
Contributed by Lukas
There are so many myths about business out there. You know the ones, business is hard, you have to lose money to make money, most businesses fail with...
My Origin Story: From Amateur Side-Hustler to 7 Figure Entrepreneur
30 Jan 2024
Contributed by Lukas
The first-ever episode of Badass Empires has arrived! And what better way to kick things off than to get really vulnerable and share with you my origi...
Your Badass Empire Awaits
16 Jan 2024
Contributed by Lukas
Welcome to the Badass Empires podcast - I'm Rosie McCarthy, a cat-obsessed, introverted Career Coach, and side hustle maestro hailing from the breatht...