Building Personalized Engagement Across Customer Lifecycles

Advancements in digital banking technologies, like mobile apps, chatbots and digital wallets allow banks to provide always-on, personalized experiences across the entire customer journey. Done well, financial institutions can increase early engagement and activation speed, reduce contact outreach and increase revenues. Despite these advancements, challenges remain. Regulatory constraints, data privacy concerns, and technical complexities pose hurdles in fully realizing the potential of personalized banking. As a result, many firms are building third party collaborations to drive early personalization wins. We have Jason Davies, Vice President, Product, Solutions & Customer Delivery at Flybits on the Banking Transformed podcast. We'll explore the opportunities and challenges faced by card issuers and all retail bankers as they strive to enhance the cardmembers' journey through personalized engagement. This episode of Banking Transformed is sponsored by Flybits Cardholder Lifecycle experiences designed to deliver personalization. An always-on solution that elevates cardholder experiences at every lifecycle stage, personalized for every moment. Deliver a remarkable customer experience in record time, while driving business results. Visit get.flybits.com for more information.

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