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Bankless

Why The Pokémon Card Market Is Blowing Up | Andy8052

17 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

1.364 - 4.769

Andy8052, welcome back to Bankless. We've had you on a bunch.

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Chapter 2: Why are Pokémon cards becoming popular right now?

5.069 - 14.242

It's been a while. Glad to have you back. It's been a long time. It's been a long time. Yeah, happy to be back. Andy, you had your maybe like rise to fame.

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Chapter 3: How does nostalgia influence the Pokémon card market?

14.262 - 25.838

You were in crypto before this, but like NFTs and Andy really struck a chord. Like you resonate with the NFT market that was. Now you're doing Pokemon cards.

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Chapter 4: What role do brands and influencers play in Pokémon card hype?

26.378 - 43.353

It feels like the same thing to me. How similar is this whole energy? Yeah, I mean, I think, I do think there's a lot of similarities. I think at the end of the day, You're talking about collectibles for the most part.

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Chapter 5: How does card grading affect the Pokémon market?

43.753 - 59.655

Obviously with some NFT stuff, it wasn't collectibles, but you're talking about collectibles and just some are physical and some are digital. You know, I was like, I was super into NBA Top Shot when that came out and like CryptoPunks and these different things. And, you know, I just as easily was into basketball cards.

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59.715 - 72.499

I grew up with Pokemon cards, like Pokemon was the first video game I ever played. And so that was a really big part of my life growing up. I'm actually, I think, pretty formative into what I'm interested in now as an adult.

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Chapter 6: Why are Pokémon cards not fully on-chain yet?

73.421 - 82.502

And so I think there's a lot of similarities. Probably the biggest thing that is different is just with...

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83.343 - 109.059

trading cards and collectibles being physical, there's just a lot more pain points around kind of the process of owning them, buying them, trading them, all this stuff, where I think NFTs actually really shined in this, where once they started to take off, we started to see products left and right that were really powerful and made it super easy to, you know, have a full view of the market and participate and, you know, make sure you're getting the best price.

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109.119 - 124.181

And that's still like very challenging with TCGs and trading cards in general. And so I think that's actually one of the things that has been pretty interesting seeing sort of the on-chain rise of it all. But yeah, at the end of the day, it's people buying things they like.

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124.822 - 134.816

Just with trading cards and collectibles, it happens to be IP that has much larger valuations and bigger fan bases and longer histories of being around.

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Chapter 7: What is the significance of digital pack-opening platforms?

134.877 - 153.178

Whereas You know, when we were like minting pudgy penguins or something, it's brand new IP. And so I think it makes sense that it maybe had more intense hype cycles, but in a lot of ways, very similar. I understand the whole buy the things that you like argument.

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Chapter 8: How is the Pokémon card market consolidating?

153.198 - 179.034

I feel like everyone has a thing. My thing is plants. I spend too much money on plants and butterflies. I have fantastic butterfly art. I just like those things and I'm willing to spend money on them. But like you could have bought Pokemon cards anytime in the last 30 years. And right now they feel particularly hot. Like there is like a big market out there. Why are Pokemon cards hot right now?

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179.935 - 201.965

Yeah, it's kind of a loaded question. I think there's several parts to it. One is I would just, I would say the gotcha stuff is like, it's very real. The, the demand that gotchas, like all the, like, like monster and, uh, courtyard and collector crypt and all of these, like people call it gotcha repacks.

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202.145 - 215.46

There's a bunch of different words for it, but basically any platform where you can go on and basically digitally open packs to, uh, buy cards, uh, they have exploded over the, over about the last year. Um,

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215.44 - 236.628

And I think something that people don't really understand or haven't necessarily thought about the second order effects of is people are actually buying and redeeming cards from these platforms in very high volumes. People sell back a lot and people lose money and there's a whole other side to it that I'm happy to get into, but people are redeeming lots of cards.

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237.089 - 257.855

And then these gotcha platforms that are, they're having people buy hundreds of millions of dollars worth of packs a month. are having to buy more Pokemon cards. Hundreds of millions of dollars of cards a month. They are redeeming. Yes. So they're having hundreds of millions of dollars worth of volume go through their platform. Okay. Okay.

257.875 - 276.193

In aggregate, like the platforms themselves are seeing hundreds of millions of dollars. Okay. And so then on average, and actually the biggest of these platforms are not crypto at all. The two biggest that exist are called Rips and Arena Club. There's no crypto at all. And then you have Courtyard and Collector Crypt and Fidgetals are kind of the biggest.

276.173 - 298.08

of the crypto world but so these platforms you have about a it varies on platform and on user but most of the time users will sell back the cards they get they offer you buyback rates and you can sell them back but a non-trivial like US dollar amount of the volume played through is redeemed by users it tends to be the high end cards but

298.297 - 316.993

In our experience with Monster, it's about 30% of the volume played through. 20%, it depends on the day and the cards and all this, is redeemed by users. And so then you have to go back out and replenish that inventory. And so as all of these platforms have just been up and to the right in growth, the demand that they've had to buy is really high.

317.033 - 335.025

And that's something that we've experienced as a smaller... player in the space is you're competing against people who have just literally millions of dollars to spend and they kind of don't care what the price is because they just need more cards for their app to work. So that's one thing that is obviously massive. When you say redeem, and I can pause there if you want.

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