Beyond the Brands: Your Backstage Pass to SUPERZOO 2025

Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pets and their people. From playful product launches to thought-provoking insights on humanization, co-manufacturing, and what real innovation looks like, this is your backstage pass to the buzz, the lessons, and the laughs that made this year’s SUPERZOO experience unforgettable. And stay tuned for more episodes from the SUPERZOO 2025 show floor!Helpful LinksLearn more about SUPERZOO: https://www.superzoo.org/Check out the organizations and brands mentioned in today’s episode:World Pet AssociationAmbeezy’s Organic TreatsWynwood Dog FoodDash & Lili on TikTok, Instagram, and FacebookPetAgThree Dog BrandsBulldog Marketing & Sales and PetbeingPet Pro Media and Pet Industry NetworkPlato Pet TreatsPhelps Pet ProductsDave’s Pet FoodTune in 🎧 Innovation or Imitation? Inside Zoomark 2025Read more about WSAVA Global Nutrition Guidelines from Dr. Bradley Quest, Principal of Veterinary Services at BSM Partners: https://wsava.org/global-guidelines/global-nutrition-guidelines/Show Notes00:00 – Inside the Episode02:23 – SUPERZOO Past and Present09:22 – SUPERZOO 2025 By the Numbers09:51 – First Impressions from Emerging Brands and Pet Influencers17:09 – Insights from Industry Veterans21:12 – Humanization is Here to Stay23:46 – Jordan Eats a Dog Treat24:55 – True Innovation, or Just Good Marketing?29:57 – DYK? The Scoop on Co-Manufacturing35:26 – A Healthy Industry37:18 – Dave Ratner’s Crucial Message for Pet Parents39:15 – Today’s Key Takeaways

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