Small Brands, Big Impact: Emerging Brands & Innovations from SUPERZOO 2025

Many of the industry’s boldest ideas are bubbling up from fresh, fearless entrepreneurs reshaping the future of pet care. In this episode of Barking Mad, recorded live on the SUPERZOO 2025 show floor, hosts Dr. Stephanie Clark and Jordan Tyler spotlight the startups and innovators rewriting the rules of pet nutrition and wellness. From fresh, vet-formulated diets and allergy-friendly treats to nutrient-dense regenerative organ blends, cost-effective functional ingredients, and a novel H2GO hydration gel, you'll hear firsthand how these brands are transforming pet owners’ pain points into opportunities.Helpful Links🎧 Hear more candid conversations from the SUPERZOO 2025 show floor in each of these three previous episodes:Beyond the Brands: Your Backstage Pass to SUPERZOO 2025Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel SchulofCandid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!🧠 Learn more about the brands featured in today’s episode:Wynwood Dog Food: https://wynwooddogfood.com/Ambeezy’s Organic Treats: https://ambeezystreats.com/Petbeing: https://petbeing.shop/Phelps Pet Products: https://www.phelpspet.com/Skout’s Honor: https://www.skoutshonor.com/  WagWell: https://wagwellpet.com/🎙️ Tune in to our previous episodes with Cico Rodriguez to hear why regenerative agriculture could very well be the future of farming:The Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil? https://bsmpartners.net/barking-mad-podcast/the-beautiful-story-of-regenerative-agriculture-does-the-future-of-pet-food-start-with-soilAncient Wisdom Meets Modern Science—Behind the Brand with Cave Pets: https://bsmpartners.net/barking-mad-podcast/ancient-wisdom-meets-modern-science-behind-the-brand-with-cave-petsShow Notes00:00 – Inside the Episode01:34 – The Wynwood Dog Food Story08:14 – Behind the Brand with Ambeezy’s Organics13:15 – Amplifying Ingredients Through Regenerative Agriculture20:29 – Blussels: A Functional and Affordable Ingredient Innovation24:03 – Phelps Pet Products’ Hydration Gel for Dogs29:29 – Innovating Old Dogs: Doggy Shampoo and Wipes33:09 – WagWell Breaks the Mold37:48 – Today’s Key Takeaways

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