Barking Mad
The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit
12 Feb 2025
This explosive episode unpacks the rise and fall of grain-free pet food, the controversial roles of the FDA and veterinarians, and the largest lawsuit in American pet food history. Through shocking data and first-hand accounts, join us as we expose how fear and misinformation reshaped an entire industry. Featuring an in-depth interview with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods, this episode reveals the untold story behind one of the pet industry's most elusive scandals.Helpful LinksCheck out some of our other DCM episodes: Think Twice! Even Bad Science Can Get PublishedPawing Through the Research: Uncovering the Fatal Flaws of DCMA Mountain or a Molehill? What Science Really Says about the Incidence of DCMBehind the Research: Revealing the Truth About Diet & DCM in DogsDiets and DCM in Dogs: Are the Answers Found in Poop?!Looking for the research? Find BSM Partners' peer-reviewed DCM research papers here.Follow along with KetoNatural’s lawsuit: https://ketonaturalpetfoods.com/pages/ketonatural-is-suing-hills-pet-nutrition-over-dcm-fraudLearn more about the philosophical phenomenon of Russell’s Teacup (also called Russell's Teapot).Show Notes00:00 - Welcome and Introduction02:22 – Quick Recap of the DCM Scandal03:32 – The Rise of Grain-Free Pet Food09:34 – Grain-Free’s Fall from Grace11:46 – What is BEG Pet Food?15:32 – Introducing Daniel Schulof and KetoNatural Pet Foods20:05 – KetoNatural’s $2.6-Billion Lawsuit Against Hill’s Pet Nutrition22:37 – The Widespread Ripple Effect of the DCM Scandal26:11 – Inventing and Spreading a False Narrative30:39 – Advocating for Accurate Information32:31 – An Update on the Lawsuit33:47 – Understanding Russell’s Teacup / Russell’s Teapot40:13 – Schulof’s Endgame41:49 – Summing Up the Scandal42:46 – The Importance of Scientific Literacy Amid Misinformation44:41 – Conclusion and Farewell
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