Trends to Watch in 2025, Part 1: Sustainable Ingredient Sourcing

Happy New Year! As we ring in 2025 together, we’re bringing you the top five pet care trends to watch in the coming year, from sustainable initiatives and alternative proteins to biotic ingredients and personalized nutrition. In this first episode of the series, we’ll explain greenwashing, explore the potential of upcycled ingredients and the legacy of rendered ingredients, debunk misleading data, and discuss other barriers and opportunities for more sustainable ingredient sourcing across the pet nutrition market.Helpful LinksPet Food Ingredients and Environmental Sustainability: https://bsmpartners.net/insights/pet-food-ingredients-and-environmental-sustainability/BBC on VW greenwashing: https://www.bbc.com/news/business-34324772More examples of greenwashing: https://earth.org/greenwashing-companies-corporations/Turning Grocery Waste into Nutritious Ingredient by Dr. Bradley Quest, DVM: https://www.linkedin.com/pulse/turning-grocery-waste-nutritious-ingredients-bsm-partners-f1tbc/Learn more about California Safe Soil (CSS): https://www.calsafesoil.com/Read more about Emilie Mesnier’s personal sustainability journey: https://bsmpartners.net/insights/a-journey-to-compassionate-consumption/Top Trends of 2025: How Consumer Evolution Lends Itself to the Pet Care Revolution: https://www.linkedin.com/pulse/top-trends-2025-how-consumer-evolution-lends-itself-pet-care-q5isc/ Show Notes00:00 – Welcome and Introduction02:36 – Why is Sustainability So Complex?05:22 – The Impact of Greenwashing09:32 – Strategies for Sustainable Sourcing12:23 – Exploring the Upcycling Movement14:42 – Rendering: The OG Upcycler for Pets16:34 – The Real Environmental Impact of Pets21:16 – Back to Upcycling: CSS on Enzymatic Digestion23:49 – Pet Treat Brands Using Upcycled Ingredients25:31 – A Quick Word on Regenerative Agriculture27:35 – Stay Tuned for Our Sustainability Series!28:09 – Final Thoughts

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