Cherie Harrington had a brand message that wasn’t aligned with how she wanted to define herself. She thought that focusing on a niche would hurt her business by only attracting a specific type of customer, but she quickly found out how untrue that was! Working with BrandFace has helped Cherie successfully redefine her luxury brand and reach her perfect customers. Focusing on her niche has helped her attract more customers and land listings (very quickly after completing her brand) totaling millions of dollars.
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