When Purpose Takes a Detour

As an entrepreneur, you start out with your purpose in mind, and it all seems crystal clear.  Then, a few years go by and you look up from the grind to discover that your purpose is no longer intact.  If this has happened to you, you’ll love our guest in this episode. Lechon Kirb is a creative entrepreneur, speaker, and author with a passion for helping creators and entrepreneurs scale their businesses while staying true to their purpose. Lechon is the founder of Market Theory and the creator of the Impact Scaling framework, a powerful approach that has helped over 25,000 creators and businesses achieve sustainable, purpose-driven growth. He’s also the author of A Culture of Equity: Owning Your Purpose, Redefining the Narratives, and Amplifying Your Presence, where he empowers individuals to own their stories and create meaningful change.   Episode Highlights: 02:37 The Pursuit of Freedom 04:20 Military Experience and Lessons 08:01 Entrepreneurial Journey 10:16 Overcoming Failure 13:02 The Power of Language and Perspective 15:31 Practical Steps for Entrepreneurs 23:20 How to Connect with Lechon Kirb Show Links:   https://www.markettheory.us/ https://www.linkedin.com/in/lechonkirb https://www.instagram.com/lechonkirb/

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