Gavin Macomber on Meeting Customers Where They Are, Not Where You Are

“This technology that's been available for big brands and large enterprises, we like to say we're democratizing that for small businesses.”This week on Be Customer Led with Bill Staikos, we are having a wonderful conversation with  Gavin Macomber, the President, and CEO of Cloudli Communications, a leading provider of voice, messaging, and data communications solutions for businesses and consumers of the future generation. He enables numerous other businesses to welcome clients in novel and inventive ways through his company. Also, over 7,000 clients rely on Cloudli's mobile-first unified communications (UCaaS), VoIP connectivity, and digital fax solutions.[01:47] Gavin's Journey - Gavin shares his career experience thus far, highlighting key elements that he believes have benefited him.[12:21] Cloudli Communications – Gavin explains what his company does and the impact of their work. In addition, he describes several methods they've employed to improve their approach to enhance the customer experience.[22:05] Research - Gavin mentions the outcomes of his research. Also, he further describes how his firm assists local businesses and how they interact with customers. [32:26] Business Texting – Gavin outlines the facts he has gathered regarding the influence of business texting on the SMB market. [34:56] Inspiration - Gavin describes whom he looks up to in the business world and where he finds inspiration.Resources:Connect with Gavin:LinkedIn: linkedin.com/in/gmacomber/

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