Be Tasmanian
Activity Overview
Episode publication activity over the past year
Episodes
Episode 6: Can We Get Shirley?
20 Jun 2021
Contributed by Lukas
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everyt...
Episode 5: The Unifying Cultural Expression
13 Jun 2021
Contributed by Lukas
You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome ...
Episode 4: What Do We Talk About When We Talk About Brand?
06 Jun 2021
Contributed by Lukas
It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. Wh...
Episode 3: The Problem Only We Can Solve
30 May 2021
Contributed by Lukas
Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness...
Episode 2: The Power of Narrative
23 May 2021
Contributed by Lukas
Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rarely work and is there a better ...
Episode 1: Different is Good
10 May 2021
Contributed by Lukas
The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture ...