In this episode of the Beauty Business Babes podcast, host Anna Hollowell welcomes Kaylee Johnson, owner of Lux Beauty Lounge in Lisburn, Indiana. Kaylee shares her inspiring journey in the beauty industry, focusing on her expertise in spray tanning and innovative business strategies. She discusses her initial experiences, the importance of understanding client needs, and her venture into offering piercings. Kaylee emphasizes effective marketing, community building, and the significance of referrals in growing her business. This episode provides valuable insights for beauty professionals looking to enhance their business strategies and client engagement. By the end of this episode, you will learn about: 1. The importance of understanding and meeting client needs in the beauty industry. 2. Innovative business strategies for expanding service offerings, such as adding piercings. 3. Effective marketing techniques to attract and retain clients. 4. The role of community building in establishing a loyal customer base. 5. How referrals can significantly contribute to business growth. To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
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