Why Influencer Marketing Won’t Work If You Don’t Know Your Audience

Send us a textIn today’s episode, I’m spilling the tea on why influencer marketing flops for so many beauty business owners — and how to actually make it work.You can’t just chuck a free treatment at someone with a big following and expect the bookings to roll in. If you don’t know your audience inside out, you’ll waste time, money, and effort on collabs that do nothing for your bottom line.I’m breaking down:What influencer marketing actually is (and what it’s not)Why visibility doesn’t always equal salesThe biggest influencer mistakes I see salon owners makeHow to choose influencers who actually influence your audienceWhy you’re probably better off being your own influencer 💅This one is a must-listen if you’re tempted to collab with influencers but don’t want to waste your time.Grab your notepad, gorgeous girlie — this one’s a reality check (but make it empowering 💥).Support the showLooking for all of your Beauty essentials?? THE only place to buy your products...LAB Factor! My GO TO salon supplies business!I have used LAB Factor for years and I'm excited to have them on board as our sponsor! For helpful tips, tricks and everything you need...Shop here...https://labfactor.co.uk/

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