Susan Routledge engages in an insightful conversation with leadership expert Sue Ingram, who shares her extensive experience in helping beauty business owners enhance their leadership skills. The discussion revolves around the six essential leadership skills necessary for success in the beauty industry, including the importance of having a clear vision, understanding different personality types, and the value of coaching individuals. Sue emphasizes the need for curiosity in managing clients and teams, as well as the significance of involving staff in decision-making processes to foster a collaborative environment. KEY TAKEAWAYS Importance of Vision: Business owners need to have a clear vision of who they are, what they deliver, and what differentiates them from competitors. Understanding Personality Types: Recognizing and adapting to different personality types is crucial for effective communication and teamwork. This skill allows business owners to connect with clients and manage diverse teams effectively. Coaching Skills: Developing coaching skills is essential for getting the best out of individuals, whether they are team members or clients. Helping others feel good about themselves enhances their performance and satisfaction. Inclusion in Decision-Making: Involving team members in decision-making fosters a sense of ownership and accountability. This approach prevents a parent-child dynamic and encourages a collaborative work environment. BEST MOMENTS "If you put out wishy-washy, you get wishy-washy. You'll get clients who don't turn up on time. You'll get clients who don't know what treatment they want." - Susan "Curiosity has to be number one. When someone buys, why are they buying? When someone doesn't buy, why are they not buying?" - Sue "You need to have a vision. You need to know who you are, what you're delivering, and what makes you different from the business down the road." - Sue "I always think you can teach someone skills, but how they present themselves and their attitude is really, really important." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/

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