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Becker Private Equity & Business Podcast

Essentialism & Cutting Down to the Core of What You Need to Do 1-29-25

Wed, 29 Jan 2025

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In this episode, Scott Becker discusses the concept of essentialism—focusing on what truly matters by cutting out distractions.

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Chapter 1: What is essentialism and why is it important?

0.209 - 21.125 Scott Becker

This is Scott Becker with the Becker Product Equity and Business Podcast. And today we're going to discuss a topic that we talk about often, and we're talking about a lot the next couple of weeks, which is this concept of essentialism and cutting down to the core of what you need to do. So one of the great challenges in business and for us as individuals is trying to concentrate

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Chapter 2: How to identify what truly matters in business?

22.299 - 44.916 Scott Becker

what are the most important things and working to constantly cut out those things that aren't important and you get into this fine line of compromises of do you do a little bit of x y and z or do you abandon them entirely and and often the right answer is even though it's so hard to do because you've got sunk investment and time cost in them is to eliminate them entirely.

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Chapter 3: What are the challenges of cutting out distractions?

45.336 - 63.6 Scott Becker

So one of the decisions that came up this morning is we've had great growth in Becker's Healthcare, great growth at the Marguerite's Healthcare practice. And I've worked a lot on this business and private equity podcast and webinar, and it's become a top-ranked podcast. But I also did something else this past year. I wrote this book.

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Chapter 4: How to make tough decisions when prioritizing tasks?

63.82 - 69.842 Scott Becker

It's one of the decisions on the entrepreneur's edge, how to build, grow, and manage a business. And this was sort of a dumb project.

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Chapter 5: What is the significance of sunk costs in decision making?

70.502 - 90.036 Scott Becker

And one of the questions that came up this morning that led to this discussion is, do I spend more time in that book, other than maybe an ego return, or do I focus much more on our Becker Private Equity, business-to-business webinars, and what we're trying to do there, as well as sort of the Becker's Healthcare and McGuire Woods.

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90.496 - 109.383 Scott Becker

And of course, the right decision, and I don't know if I'll be able to stick to the discipline of the right decision, is to really just abandon as a mind space, thinking about the book that I wrote, even though I enjoy parts of it and so forth, because it sort of is a distraction from too many core things I'm trying to do already. So the discussion of the day

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110.629 - 129.813 Scott Becker

is one around essentialism and cutting it quick and really focusing yourself on the top, top priorities, and hopefully one or two priorities versus the numerous, too many I have right now. And then I guess the next question is, do I abandon marketing efforts and focusing on the book? There's no ROI on it.

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130.393 - 153.133 Scott Becker

and it's just sort of ego driven and should i just abandon it or do i put a band-aid on it and pay somebody to market it and spend some money with it for the fun of the game to see how it does we would love your feedback in this question quite frankly but the real core is to constantly come back to core core priorities and get out of the life of too many distractions again feel free to anytime contact scott becker 773-766-5322 if you answer the question

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158.095 - 187.457 Scott Becker

Should I abandon marketing efforts on the book? And you text me an answer, 773-766-5322. And you're the first person to do so. And you send me a cogent argument one way or the other, a seriously cogent argument one way or the other on should I abandon the book or not? I will send you a $200 Amazon gift certificate. Again, 773-766-5322. Want some insights, some thoughts.

187.477 - 196.086 Scott Becker

You got to be the first and you got to give me some serious insights and thoughts on whether to abandon this or keep on screwing around with it. Thank you so much for listening to the Becker Private Equity and Business Podcast.

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