Becker Private Equity & Business Podcast
Strategic Pete Takeover: Scott Becker on Legacy, Leadership, and Building Becker’s 5-1-25
Thu, 01 May 2025
In this special takeover episode, filmmaker and marketing mind Peter Murphy Lewis flips the script and interviews Scott Becker, diving deep into how Scott built a media platform that shaped healthcare conversation, the power of team-building, and the mindset behind lasting impact.
Chapter 1: Who is Scott Becker and what is the Strategic Pete Takeover?
This is Scott Becker, and we have a special edition of the Becker's Healthcare Podcast that will also release some Becker Private Equity today. And the format today is a little bit different. This is a situation where Peter Murphy Lewis, who does film documentaries, has got a fantastic marketing mind and marketing firm, and does so many interesting things. But one of the things he does is he
He comes on podcasts and does what he calls the Strategic Pete Takeover, where he interviews the host of the podcast and talks to the host of the podcast. So this special episode involves Peter Murphy Lewis, who is just phenomenal and a great interviewer. I learned a lot from having him interview me.
interview myself on the Becker's Healthcare Podcast and the Becker Private Equity Podcast and talk about business, healthcare, and a lot of other things. And it was really just a pleasure. So we hope that you enjoyed listening to this special episode of the Becker's Healthcare and Becker Private Equity Podcast. Thank you very much.
And thank you specifically to Peter Murphy Lewis for making the time and energy to do this. Thank you.
What happens when the guy who's interviewed US presidents, Fortune 100 CEOs, and healthcare's biggest names becomes the one answering the questions? Don't leave the podcast. Hey everyone, I'm Peter Murphy Lewis, documentary filmmaker and creator of People Worth Caring About, a series shining a light on healthcare's unsung heroes. But today I've hijacked
Becker's Healthcare Podcast mic to flip the script in a big way. You know Scott Becker as the voice guiding conversations with presidents, pioneers, and industry giants, but today we're turning the mic around to uncover the architect himself, how he built a media empire, the bold ideas he's betting on, and the principles he lives by when no one's watching.
If you've ever wondered what it takes to shape an industry or how a lawyer became one of healthcare's most trusted voices, this episode is for you. Now, I have to be honest, and I said this before I set record, I'm a little bit nervous. I produce documentaries and help CEOs find clarity in their chaos, but today I'm a pupil, I'm a student.
Scott didn't just build a business, he's built a platform that answers better questions. If I walk away a little smarter after storytelling, strategy, and legacy, we all have won listening today. This is full circle moment for me because Scott interviewed me back in December 2024, and now I get to turn the tables. So welcome to Takeover, Scott Becker.
It's an honor to have you as a guest on your own podcast. Let's dive in.
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Chapter 2: How did Scott Becker build Becker's Healthcare into a media platform?
You know, if some people are sports fans at the scoreboard at a big NBA arena or a lot of arenas, they used to have this thing called the M&M race, you know, where the three M&Ms would race and one color would get way out of the other colors. And what happened with me was we were testing three different areas at the time. This goes back 30 plus years ago.
It was disease management, it was cardio, and it was the surgery center area. And the surgery center area was like the M&M that ran way ahead of everything else. And the smart thing was, same thing we talk about with people all the time, we doubled down on that area. And then we doubled down on the great people that work with me. We did everything we can.
I remember having deep discussions with people. We were almost in the startup stage saying, we're going to pay you really well. It's going to be a great opportunity. We're going to take care of you and stuff like that. And trying to convince great people to stay when we were first building. Great, great talent.
But we believe in doubling down on what's working, doubling down on people, doubling down on the same thing in business, doubling down on where the business is at. And then 20 plus years ago, we expanded into hospitals and health systems. and into healthcare IT, into orthopedics and spine. And then again, you follow what's going on.
The business has grown to where a huge percentage of the business run hospitals and health systems. I wouldn't have expected that, but I was smart enough, and I understand why it did now, but I was smart enough once it started going well, like the M&M race, to put more and more resources into that. We have a phrase in the law that we used to use, I don't know if people use it anymore, but
best people on best clients, same thing, best attention on the most important areas. And it's a constant evolution. And it's not, most of us are not smart enough to know abstracted what those are going to be, but most of us are smart enough to pay attention once we see it and to start doubling down on those areas. And so that's sort of how we evolved.
The podcast thing you mentioned, that stat on 7,000 podcasts is an amazing stat. I did not realize that. But we started podcasting prior to COVID. And it's like many things. I was ready to give up on podcasting. You know, podcasting is challenging because you're speaking to a person, but you're also speaking abstractly into an audience.
And you don't get immediate feedback like you do when you're giving an in-person speech or a webinar. And so a couple years into podcasting, I was ready to essentially give it up for all practical purposes. And then COVID hit. and COVID hit, and also in the stats.
I get daily stats on how many people are listening, what they're doing, and the numbers went through the roof of the number of people listening and the connectivity.
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