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Becker Private Equity & Business Podcast

The 5-Stage Startup Funnel 6-7-25

Sat, 07 Jun 2025

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In this episode, Scott Becker breaks down the five critical stages of building a startup.

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Chapter 1: What are the five stages of the startup funnel?

0.109 - 22.508 Scott Becker

This is Scott Becker with the Becker Private Equity and Business Podcast. Here's a discussion today, and it was inspired by a tweet I'd seen, but it's how we view things. Now we talk about them often. Today's discussion is startups are a five-part funnel. And so the five-part funnel is this. In every place you go down the funnel, there's less and less participants, less and less winners.

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Chapter 2: What is the idea phase in startup development?

23.472 - 43.735 Scott Becker

The first point is the idea phase. And ideas are like, as they used to say, I'll use the phrase, excuse me, and I apologize to my producer. Ideas are like assholes. Everybody has one. And I think that's largely true. It's almost like opinions. Everybody's got one. Somebody having an idea, the best idea in the world, people say, oh, my God, that was my idea on somebody else's idea.

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Chapter 3: How do you transform an idea into a product?

Chapter 4: Why is commercialization important for startups?

45.176 - 63.053 Scott Becker

BS, I don't care, irrelevant. The next step is, can you take that idea to product? And this is where you get rid of 80% of people that don't take idea to product to something that they've actually developed to do something with it. The third part, and it's ultimately got to go hand in hand with number two, because so many people forget to commercialize early.

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63.533 - 84.31 Scott Becker

The third part is, do you ever get to revenues? There was a tweet today by somebody about how your dollar, even though it's so small, is so important directly to where business is going that you've actually gotten to revenues. So now you've come down the funnel a very far point. The next concept is, can you get from idea to to product, to revenues, to profits.

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84.85 - 102.768 Scott Becker

And again, many businesses get stuck there. And at some point, you got to call that an advanced hobby versus a business. Many people lose a lot of money getting revenues, but not to profits. If you're a huge venture capital funded thing, got huge capital behind you, maybe fine. If you're like the rest of us, you can't live in this revenues, but not profit land for that long.

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102.908 - 120.537 Scott Becker

And cashflow and profits still are king. And you got to get there. The fifth thing, which a much smaller amount of businesses get to, is what we think of as scale, where you've really grown a very significant business. In another talk, we'll talk about the evolution of a founder and how you get to scale, but that's a different discussion. In any event, we hope you enjoy this.

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120.918 - 126.044 Scott Becker

Thank you for listening to the Becker Private Equity Business Podcast. Again, Scott Becker with you. Thank you so much for listening.

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