
In this episode, Scott Becker explores the limitations of point solutions in business, emphasizing the importance of offering broader guidance and support to ensure clients can move forward effectively after using a niche service.
Chapter 1: What is the problem with point solutions?
This is Scott Becker with the Becker Private Equity and Business Podcast. Today's discussion is the problem with point solutions. So here's the issue. People have point solutions in all kinds of businesses. Often we talk about them in the technology world where somebody's selling a very specific point solution versus a broader solution.
Chapter 2: Why do buyers prefer broader solutions?
And what's happened with buyers of point solutions is that they more and more want help beyond just the point solution, and they don't want to manage 100 different point solutions. So this becomes one of the problems with point solutions.
Chapter 3: What challenges arise from using a point solution?
More recently, I ran into trouble with a point solution user, not a technology firm, but really an editor, writer type who I needed help from on writing a specific thing.
Chapter 4: How can point solutions limit professional guidance?
And one of the things I found is that this writer is so nearly focused, and they're a professional writer, so nearly focused in their small window, they couldn't give any advice on where you go after working with her or him or whatever it might be.
And what happens with that is you become very hesitant to sign up fully for the services of the point solution, the writer, because you don't know where you're going to go after that. And so it's a real discouragement from working with it because you sort of have to do every single thing a la carte.
So sort of my business advice is if you're going to sell point solutions and you really want to be great and you really want to be useful, You don't have to do everything by any means. And you don't necessarily have to broaden your services. But you've got to make yourself in the business of being able to help people. Here's the other software we could connect with.
Here's the other things you could use. Here's what else you could do to complete your suite. Or in this case, here's publishing agencies or publishers you could talk to once we do what we're doing. But if you're so narrow in your scope that the person feels like they're lost after working with you, then I find it to be a real disincentive
to working with the person because you have no confidence you'll ultimately get from point A to B. In any event, I found it to be an absolutely fascinating thing and a fascinating learning experience. That's all I've got for you today on this, the problem with point solutions. And I find this to be constant. And I just had a perfect example of it recently.
Thank you for listening to the Becker Private Equity and Business Podcast.
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