216: [ABP EXPERT SERIES] Using Data to Build a Repeatable, Scalable Prospecting Engine ft. Sidney Waterfall

Another insightful episode of our Account Based Prospecting series — this time, exploring the operational intricacies of ABP with Sidney Waterfall, VP of Marketing at OpenBrand.In this conversation, you'll discover how Sidney and her team meticulously design and implement ABP strategies — from building and segmenting target account lists to leveraging data for personalized outreach. You'll also learn about the importance of CRM integration, automation in tracking account engagement, and the balance between data-driven decisions and intuitive insights. The second episode in our series, this is a foundational building block for any recruiter looking to build & scale a prospecting function at their agency. Chapters:00:00 - The recruiter's playbook for winning high-value clients05:30 - Why ABP is key to predictable growth for your agency08:10 - Building your Ideal Client Profile (ICP) from scratch14:20 - Using buying signals to identify high-intent clients25:30 - Personalization at scale: Crafting outreach that converts32:33 - Launching your prospecting function: The first 90 days41:50 - Balancing automation and the human touch in sales prospecting45:40 - The multi-touch strategy for winning high-value clients49:00 - Sidney Waterfall's playbook: Lessons from the prospecting front linesExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

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