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Becoming a Hiring Machine

217: Tactical Tuesday - The Outreach Side of Account Based Prospecting ft. Vivien Maron

12 Aug 2025

Description

It's another Tactical Tuesday episode — this time with a focus on the outreach side of Account Based Prospecting. Sam and Vivien walk us through effective outreach strategies, exploring the differences between proactive and reactive outreach, and emphasizing the importance of leveraging niche expertise to stand out in a competitive landscape. One of the biggest takeaways? How important it is to understand hiring managers' unique needs — and to tailor your communication to address those specific challenges. As always, you'll walk away with tips you implement today. So, what are you waiting for? Chapters:00:00 - Mastering account-based outreach for recruiters02:55 - The blueprint for outreach that hiring managers notice06:50 - Stop waiting for job ads: The proactive advantage in winning clientsExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

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