Becoming A Household Name

Press Releases for Authors

11 Oct 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Time Machine & Staying Weird

09 Oct 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Jody Gets A Creative Pep Talk

04 Oct 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Mindset Makes the World Turn

02 Oct 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Graphic Novels Work With AMMO

27 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Be Clear on Your Goals

25 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Success Writer Academy Meets AMMO

20 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Trigger Warning! Spiritual Episode

18 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

My Indie Bookshelf

13 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

X (Formerly Twitter) & Libraries

11 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Ludicrous Book Sales with Michael Lindley

06 Sep 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

A Discussion with M.K. Williams

30 Aug 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

TRBM Presents The Wildwoods

23 Aug 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Library Collection Development

16 Aug 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Joanna Penn the Confident Book Marketer

09 Aug 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

There Comes A Time

07 Aug 2023

Contributed by Lukas

I plan to be back to two episodes as soon as possible, but this ship is going to crash if I don’t get my income under control, and more books is my ...

Escaping the Orbit of Familiar Readers

02 Aug 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Low Friction Library Marketing

31 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

A Marketing Autopsy

26 Jul 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

The Nine Lives of Marva DeLonghi

24 Jul 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Finding An Audience You Love

19 Jul 2023

Contributed by Lukas

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Using Wide Distribution To Get Books Into Libraries

17 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Relentless Marketing & Self-Confidence

12 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Trial and Error, Trial and Succeed, Implement

10 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

The Original Gangsta With Naomi Rawlings

05 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Finding Review Sites to Give you Social Proof and Credibility

03 Jul 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

The Pack - Building A Loyal Audience With Jonathan and Jynafer Yanez

28 Jun 2023

Contributed by Lukas

“To get results like you’ve never had, you have to do things you’ve never done.”- Jynafer Yanez (I think she was quoting someone else, but whe...

Eric Otis Simmons Discusses Library Acquisition

26 Jun 2023

Contributed by Lukas

If you want to sell books profitably, I highly encourage you to check out AMMO. There’s no program like it anywhere else. Click learn more to see if...

Piloting A Profitable Book Funnel

21 Jun 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Books for Brews Leads to Libraries Too

19 Jun 2023

Contributed by Lukas

I’m part of the AMMO program, and since joining, I’ve sold $2,200 worth of books through my Shopify store and 103 books through Amazon for an addi...

The Magic Paperback Selling Strategy

14 Jun 2023

Contributed by Lukas

With a last name like Sherrer, that sounds just like “sharer”, is it any surprise David and Lydia Sherrer are two of the most generous authors in ...

Audiobook Samples of 9 Lives & 8 Ball Magic

13 Jun 2023

Contributed by Lukas

Hey, friends, we’ll keep it short for this special presentation. I’m so excited to have Xe Sands’s production of my audiobooks. I don’t have a...

Getting Paperbacks in Libraries

12 Jun 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Building A Loyal Readership with Gordon Carroll

07 Jun 2023

Contributed by Lukas

Can you imagine spending almost $300.00 on ads every single day? For perspective, that would be $109,500.00 spending on ads alone. Most people don’t...

The Foundation of Success with Libraries is Quality

05 Jun 2023

Contributed by Lukas

Check out AMMOAuthor Marketing Mastery through Optimization is the best option for indie authors to sell their books. Check it out here.Build BridgesH...

Conversations with Style

31 May 2023

Contributed by Lukas

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMM...

Leveraging Libraries to Live Your Writerly Dream

29 May 2023

Contributed by Lukas

If you’re only experiencing this show through Apple Podcasts, Spotify, Overcast, or Stitcher, and you’ve not visited the host page on Substack, yo...

Courting Readers

24 May 2023

Contributed by Lukas

If you want to sell lots of books, own your audience, live the life of a full-time author and you have between 2 and 99 books published to the highest...

Manifesting a Bestselling Career As A Novelist

22 May 2023

Contributed by Lukas

Happy Monday. I’m bringing you a short episode today following the special presentation with Martha Carr. If you haven’t listened to Martha’s in...

Special Presentation with Bestseller Martha Carr

18 May 2023

Contributed by Lukas

Let me urge you with all my strength to look at, study, and pledge to Martha Carr’s Kickstarter, Eamon: Book 1 Queen of the Flightless Dragons. Dire...

A Shameless Pitch for AMMO

17 May 2023

Contributed by Lukas

Can you imagine having thousands of readers who snap up your newest book the day it hits “shelves”? We’re told, as novelists, that the chances o...

Should We Live Our Dreams?

15 May 2023

Contributed by Lukas

I’ve mentioned my friend Joe on a handful of occasions. He’s an avid Orioles fan, a hard worker, and a dedicated father. He might not know it, but...

The Sunk Cost Fallacy-Introducing TRB(AMMO)

10 May 2023

Contributed by Lukas

I’m going to have to up my show notes game going forward, but today, let’s keep is spare. Below is a button to The Decision Lab if you’re listen...

Michelle Redo Interviews ME

08 May 2023

Contributed by Lukas

I questioned myself. Did I want to host an interview of my own self about my own book on my own podcast. In the end, I chose yes.Give a listed to Mich...

Is Being A Bestseller Really This Easy

03 May 2023

Contributed by Lukas

Get my books. Get her books. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

When You Feel Your Career Is Drowning, Move To England…

01 May 2023

Contributed by Lukas

Get J.P’s books here.Get mine here. I have a screaming deal on 4 ebooks, a signed paperback, and even forthcoming audiobooks.Also, if you interact w...

Magical Thinking

26 Apr 2023

Contributed by Lukas

I’d love if you’d weigh in. Can you be cursed? How do you shake a curse? How do you respond when life face-punches you? Hear me think it through.I...

The 8 Ball Magic of Suzie Q.

24 Apr 2023

Contributed by Lukas

Grab copies of the audiobooks here for only $10, or feel free to become a paid subscriber if you want to hear me read the whole thing. The remaining c...

A Talk in the Attic Joins TRBM

19 Apr 2023

Contributed by Lukas

I am looking for a collaborator. The Luke In Time Mysteries keeps insisting I adapt it as a series of graphic novels. If you are an artist, or know an...

Giant Chickens, Zombie Turkeys, & Humor In Fiction

17 Apr 2023

Contributed by Lukas

I’d like to confess, I began this tweet with an utter misconception of the size of things. To explain my misconception, I’ll take you back to my d...

The Arrogance of Grammar Has No Bounds

12 Apr 2023

Contributed by Lukas

Rich Hosek is back to discuss Jonathan Carroll, grammar and why we enjoy thi things we enjoy.I really embraced my inner a-hole, and decided not to bac...

Did Twitter and Substack Divorce?

10 Apr 2023

Contributed by Lukas

Like so much in my life right now, I’m shortchanging you in the show notes department today. Here’s a link to my books. Grab them. Get full acces...

Special Presentation - Creative Ops

05 Apr 2023

Contributed by Lukas

Here’s a great deal for my ebooks.Here’s a great deal for my audiobooks.Here’s a great deal for a signed paperback.For my folks on Substack. I’...

Enneagram Tests & Understanding Marketing and Writerly Strengths

03 Apr 2023

Contributed by Lukas

Enneagrams can be a powerful assessment tool to help you organize and structure your life for greater efficiency and maximum enjoyment of your work an...

The Most Intelligent Guest In the Universe Discusses Book Marketing

29 Mar 2023

Contributed by Lukas

I want to get my self-published novel in the hands of Dennis Lehane. How can I do that?Getting your self-published novel in the hands of a well-known ...

Look to Your Origins

27 Mar 2023

Contributed by Lukas

Thank you, Shawn Blagg, for being the guy who inspired the podcast in so many ways.Grab my novels at www.jodyjsperling.com! Get full access to Becomin...

#Writers Bookfair Tour

22 Mar 2023

Contributed by Lukas

Pay to play. If you’re a first-time listener, I highly recommend you start with my episode interviewing Lars Emmerich for some background to this co...

The Plot Hound Shows His Chops

20 Mar 2023

Contributed by Lukas

Please enjoy this story with Ray. Today’s episode features Eric Norcross in the cohost seat.Visit Ray on Twitter at @PlotHoundCreatv.Grab my novels,...

Why Do Some Stories Go Boom & Some Go Bust

15 Mar 2023

Contributed by Lukas

Let me know, did you feel Avatar deserved the hype? Was Ant Man as bad as the numbers seem to suggest? Do you think some of these outcomes are rigged...

Lost but Not Down

13 Mar 2023

Contributed by Lukas

Keep pushing onward. You may be lost, but you aren’t beaten. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

Diving Further Into the Other Manhattan

08 Mar 2023

Contributed by Lukas

Here we are, and here you are. Here it is. Part 2 of my story with Jason Cheng.Hey, so check out the previous show notes for all of Jason’s deets, i...

The Other Manhattan & A Battle For Revenge

06 Mar 2023

Contributed by Lukas

My guest, Jason Cheng tells a story reminiscent of Neil Gaiman’s American Gods. It’s almost gritty, but also has the feel of all the best Fairy Ta...

This One is For You, Dad

01 Mar 2023

Contributed by Lukas

Please tell a loved one, a father, a mother, a brother, sister, or friend that you love them today.Thanks for listening to TRBM. Get full access to Be...

TRBM Features Bedtime for Insomniacs

27 Feb 2023

Contributed by Lukas

A special episode highlighting Bedtime Stories for Insomniacs, by my sometimes cohost, Rich Hosek. Add his show to your rotation of podcasts.And pleas...

In Conversation, Once Again, With DJ Bowman Smith

22 Feb 2023

Contributed by Lukas

A little marketing. A little publishing anxiety, a conversation about ambition. Part pleasant distraction, part catharsis, part advice. Buy her books ...

A Shameless Sales Pitch For Author Marketing Mastery through Optimization

20 Feb 2023

Contributed by Lukas

Lars Emmerich is the author of the USA Today Bestselling Author. Grab several of his books and see if you like his work. Click here.Does AMMO sound li...

Symbiosis & the Cure For What Ails

15 Feb 2023

Contributed by Lukas

More biological sci-fi for you, dear listeners. Tony Torzillo is a natural storyteller. We cover a ton of science, medicine, vitality. Dig in!Check ou...

Talent Is Insignificant

13 Feb 2023

Contributed by Lukas

We’re continuing to explore new ways this podcast can entertain me, and serve you simultaneously. I’m going to allow myself to be a little saucy i...

Libbie Grant the Prolific Writer

08 Feb 2023

Contributed by Lukas

The best book Libbie Grant has ever written, her masterpiece, has not had the reception it deserves, and I’m calling all you listeners to give it it...

The Mourning Psychopath Hunts Sharks

06 Feb 2023

Contributed by Lukas

Hey, what do you think of my cohost? Want me to keep it up? He’s the host of Creative Ops, a podcast about creativity. Check it out here. I need to ...

Another Conversation About Direct Book Sales

01 Feb 2023

Contributed by Lukas

You want to connect with Haldane? Do it here.Goats and tomatoes, and writing books that please us! That’s at the heart of this show.If you want the ...

A Kiss From A Stranger

30 Jan 2023

Contributed by Lukas

Matthew A. Basile is a great storyteller, and we had some good storytelling chemistry. You’ll agree. This one is fun with a capital F! Here’s the ...

Creativity and…Psychedelics (Also, Please Review My Novel If You Have Finished Your Review Copy)

25 Jan 2023

Contributed by Lukas

For all things Hanna Maxwell visit her campsite here.Buy my novels here.Buy The Seven Figure Marketing Mindset For Novelists here.Short and sweet. Tha...

What Does the Fox Say?

23 Jan 2023

Contributed by Lukas

It’s throwback Monday. My talk with John Fox has sat on ice now for a couple months waiting for its moment to shine.Had you asked me how relevant th...

Twins In A Hot Car

18 Jan 2023

Contributed by Lukas

My guest on today’s show is @JWillows_Author. She’s one of four original #Writers. When you love this story you’ll want to pick up Juliette’s ...

Exploring the Universe As A Digiganic Consciousness

16 Jan 2023

Contributed by Lukas

I’m fairly certain I coined the word “digiganic.” You’re welcome. Follow today’s guest, Pat Luther, on Twitter, and check out his website. H...

In Conversation with Benjamin Gorman

14 Jan 2023

Contributed by Lukas

Reviewing this conversation with Mr. Benjamin Gorman made me long for the good old days of The Reluctant Book Marketer. I love conversing about market...

The Bookshop Saboteur

11 Jan 2023

Contributed by Lukas

I can’t tell you how happy I was to have a comedian in the house for this question, because behind the humor and the absurdity of the story we tell,...

Pondering Unicorns and Mind-Melding Squirrels

09 Jan 2023

Contributed by Lukas

Think about this. You have a magical world with unicorns and methlike, mind-melding squirrels and…wait a second…did you just say “methlike mind-...

Do Scorpions Have Tallons?

04 Jan 2023

Contributed by Lukas

Christopher Tallon, the musician behind my updated podcast music, one of my rotating cohosts for 2023, is in the guest chair today to tell his story.T...

Ghosts, Opioids, and Dead Mothers

02 Jan 2023

Contributed by Lukas

Hey, first off, you can officially buy a copy of my book The Seven-Figure Marketing Mindset for Novelists. Paperback, ebook, audiobook coming soon. (I...

An Episode for A Raney Daye

28 Dec 2022

Contributed by Lukas

If you want a free taste of my fiction, grab a copy of ON THE BANKS OF THE COLUMBIA RIVER. You’ll be so glad you did.Thanks for listening to TRBM! S...

TRBM Evolution

26 Dec 2022

Contributed by Lukas

Thanks for listening to TRBM! Subscribe to receive new episodes and unique stories.I want to say a hearty welcome to any of you who have recently subs...

There Will Be Blood

23 Dec 2022

Contributed by Lukas

Thanks for listening to TRBM! Subscribe for new episodes and stimulate your creative brain.My guest, Claudia Blood, writes across the spectrum of genr...

Heroes May Be Born but Book Marketers Are Made

22 Dec 2022

Contributed by Lukas

Follow Neil on Twitter, @NeilStaley, and if you are interested in an ARC copy, message him directly.Thanks for listening to TRBM! Subscribe to receive...

The Magic and Glamour of Marketing Your Books

21 Dec 2022

Contributed by Lukas

When it comes to tackling the taboo, the whispered, the tough to address topic, no one I’ve spoken to has a more confident brand than Sophie Saint T...

Life's a Niche and Then You Buy

20 Dec 2022

Contributed by Lukas

Honestly, I love the title of this episode, and I wish someone had spoken it during the interview. Alas, that’s not the case.Thanks for listening to...

How Emotion Is the Secret to Book Marketing

19 Dec 2022

Contributed by Lukas

It’s hard to believe it’s Christmas again already. 2022 has brought a great deal of change to all our lives. We’re returned to a basic sense of ...

The Secret to Finding Your Reader

14 Dec 2022

Contributed by Lukas

Hello, writers, readers, Red Bull Delivery Drivers and criminally underpaid college adjuncts.You may notice this week’s episode is a few hours tardy...

Quitting, Graduating & the Secrets of the Universe

12 Dec 2022

Contributed by Lukas

Hey, you’re listening to a bit of a confession followed by chapter 1 of The Seven-Figure Marketing Mindset For Novelists.If you have found value in ...

Branding On Twitter

07 Dec 2022

Contributed by Lukas

Hey, folks, bear with me. I made the leap to Substack as my new podcast host. You can still listen wherever pods are cast, but if there are any minor ...

You Are the Magnet

05 Dec 2022

Contributed by Lukas

Kickstarter shoutouts are found here.Remember, if you want to attract your ideal audience, ask the right questions.Subscribe to my Substack for unpara...

Treat Your Novels Like a Business

30 Nov 2022

Contributed by Lukas

My guest, Jane Buckley shares her story of marketing done right. Visit her website to buy all of her books.This episode was sponsored by Brent Sharpe....

Fiction Is the Answer

28 Nov 2022

Contributed by Lukas

This episode is brought to you by Keyboard Kastle. Rick Backhaus carries the widest variety of pianos and keyboards anywhere. If you want assurance th...

Book Marketing Disruption

23 Nov 2022

Contributed by Lukas

This episode of The Reluctant Book Marketer is brought to you by SCHMITZ INSURANCE AGENCY, INC. Licensed in Nebraska and surrounding states, if you ne...

When You Feel Like a Failure & Don't Know What To Say

21 Nov 2022

Contributed by Lukas

This episode of The Reluctant Book Marketer is brought to you by SCHMITZ INSURANCE AGENCY, INC. Licensed in Nebraska and surrounding states, if you ne...

Consistency Produces Results

16 Nov 2022

Contributed by Lukas

DJ Bowman Smith hosts the Words and Pictures Podcast. You can find her on Instagram, TikTok,  and everywhere cool things are happening!We discuss the...

How Quitting Smoking Is Like Book Marketing

14 Nov 2022

Contributed by Lukas

Yep. You should quit smoking, and don't ever take medical advice from a novelist or novel marketer, or medically uneducated podcaster.Marketing y...

You Have to Choose and Accept the Consequences

09 Nov 2022

Contributed by Lukas

My guest, Jen Louden at jenniferlouden.com, is a million-book-selling author who has basked in the highest highs and waded through the lowest lows. Sh...

Be Unbreakable or You Will Fail

07 Nov 2022

Contributed by Lukas

If you believe you can be broken, life will find a way to break you. Choose to believe you are unbreakable, and life cannot break you. Seems too simpl...