In today’s episode the Behavior Bitches dive into the first part of the book “ How to Win Friends and Influence People”. They felt it was their duty to break it down behaviorally. They discuss how important it is to reinforce the behavior you want to see and not punish the behavior you don't want to see. Tune in. It’s a good one. Show Notes: https://www.hubspot.com/sales/how-to-win-friends-and-influence-people-summary PATREON: https://www.patreon.com/behaviorbitchespodcast
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