Behind Her Empire

#319: This Founder Had an “Aha Moment,” Quit Her Dream Job & Shook Up the Baby Formula Industry with Laura Modi, Co-Founder of Bobbie

20 Jan 2025

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Laura Modi is the co-founder and CEO of Bobbie, the first woman-owned organic infant formula brand in the U.S.Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn’t go as planned.We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. She also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.In this episode, we’ll talk to Laura about:* Entrepreneurial upbringing shaped Laura's mindset. [03:29]* Transitioning from Google to Airbnb. [08:20]* Success requires betting on yourself. [11:27]* How motherhood reshaped Laura's career. [18:13]* Feeding challenges can be emotionally taxing for new mothers. [22:52]* Formula feeding stigma in the U.S. [27:24]* Bobbie’s early beginnings. [29:20]* The inspiration behind Bobbie. [31:37]* Launching a pilot program and biggest learnings. [35:00]* Resilience drives success amid challenges. [39:52]* Fundraising while pregnant. [42:40]* Education is vital for marketing Bobbie. [45:54]* The importance of curiosity as a CEO. [47:24]* Designing the world you want. [53:43]* Misconceptions about entrepreneurship. [55:02]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Laura: * Instagram: https://www.instagram.com/lauraclairemodi* Instagram: https://www.instagram.com/bobbie* Website: https://www.hibobbie.com/ Hosted on Acast. See acast.com/privacy for more information.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

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13:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

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Behind Her Empire

#319: This Founder Had an “Aha Moment,” Quit Her Dream Job & Shook Up the Baby Formula Industry with Laura Modi, Co-Founder of Bobbie

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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