Behind The Acquisition
How this 25-year-old bought and sold 40+ micro-ecom stores in 4 years
11 Jun 2025
Schedule 1 hour Paid Consultation Call with Bawar → https://forms.gle/hH7CocbsdfbnBw4D9 (10 Spots Only)Micro Private Equity Playbook: Bawar Ahmad, Co-founder of Ecomma, has flipped 40+ micro-ecommerce stores in 4 years using a contrarian approach - buying micro-ecommerce businesses others avoid. In this episode, he shares his complete 90-day system to source, improve, and flip e-commerce stores for 40%+ returns.------------------------------------------------▶ Hire my Youtube Podcast team that handles everything → https://forms.gle/DjgHRpRuJGTUxQFNA• Ideation (Outliers + Topic Research)• Packaging (Thumbnails & Titles with A/B tests)• Scripting (Intro, Outro, CTA, Questions Format)• Video Editing (Animation, B-rolls, text graphics, guest references etc) • Audio Editing• Publishing• Distribution• Feedback & Improvements------------------------------------------------Connect with Bawar Ahamad (Guest):• Linkedin - https://www.linkedin.com/in/bawarahmad/• Website - https://ecomma.co/Connect with Adithya MS (Host):• Twitter - https://x.com/Adithya__ms • Linkedin - https://www.linkedin.com/in/adithyams7/• Facbook - https://www.facebook.com/adithya.ms.39/• Book a Intro Call - https://calendly.com/30min-intro-call/1------------------------------------------------TIMESTAMPS:00:00 - Intro 01:19 - How to Find Your First Ecom Store to Buy? 03:37 - What are the Best Industries to Buy Stores in? 06:15 - Top Platforms for Finding Deals 07:51 - Why European Stores Offer Better Opportunities 11:06 - How Much to Pay for a Store? 14:36 - How to Value an Ecom Store? 17:58 - How much Working Capital do you need? 22:09 - Why every E-commerce Store is Distressed? 23:59 - How to Buy with NO Operational or Marketing Skills? 26:19 - How to Find the Right Business Partner? 29:06 - How to Get the Deals at the Price you want? 32:03 - Your Feedback is Important! 32:39 - Sellers Come Back (Example) 34:59 - Business Acquisition Timeline 35:34 - Due-Diligence Process & Timeline 37:01 - Effective On-market Outreach Message 39:19 - Due-Diligence Checklist 46:25 - Due-Diligence Horror Story (Almost got scammed) 50:44 - Common Red Flags to be aware of 54:49 - Hiring an Expert to do the Due-Diligence 56:21 - Which Platform to Use for Closing the Deal? 58:17 - Key Elements to have in a Purchase Agreement 01:01:24 - Buying an International Business 01:02:14 - Hiring a Lawyer 01:04:27 - Post-Acquisition Operational Game-Plan 01:10:39 - How to Ensure Smooth Transitions from Sellers? 01:14:12 - Vetting the Seller 01:15:45 - 4 Quick Wins to Increase the Value of the Store 01:21:18 - When to Sell Your Store? 01:23:27 - How to make your store attractive to buyers? 01:25:30 - How to Build Effective Exit PnL & CIM 01:31:17 - What’s the Best Time to Sell for the Highest Valuation? 01:32:39 - How Much Should You Sell For? 01:33:58 - How to Sell Your Store for the Highest Multiple? 01:37:09 - Why Don't Brokers Work for Selling? 01:38:09 - How to Rank your Listing Higher on M&A Platforms? 01:41:09 - How Long Does it Take to Sell Your Store? (Timeline) 01:43:19 - How to Filter out Unqualified Buyers? 01:48:29 - What Should You Look for When Buying from Micro-PE Firms? 01:50:19 - What’s Bawar’s Success Rate & Failed Deals? 01:55:08 - What's the Sales Process When Buyers Show Interest? 01:56:42 - What are the Traits of Successful E-com Flippers? About Behind The Acquisition:Behind The Acquisition is a podcast about buying businesses. The Host Adithya MS talks to investors, industry experts and shares How-to's on how to buy, operate and exit businesses.#businessacquisitions #acquisitions #buyingabusiness #privateequity #business #buyingbusiness #raisingcapital #investing #fund
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